Digital Marketing Specialist

Digital Marketing Specialist : 2+years of Experience Salary unto 15K per month.

Company Description

IIDL Growth Lab is a forward-thinking marketing education institute designed to equip individuals with practical skills for the modern world. Our focus is on teaching AI-driven marketing as a problem-solving discipline, emphasizing strategic thinking, hands-on experimentation, and measurable outcomes. Through real-world projects and mentorship-driven, cohort-based learning, we empower students, career switchers, and professionals to become dynamic growth thinkers. With a strategy-first, future-ready approach, IIDL Growth Lab offers clear career pathways, building confidence and skill sets that align with today's business needs.

Role Description

• Develop relevant content topics to reach the company's target customers.
• Conducting in-depth research on industry-related topics in order to develop original content
• Developing content for website, blogs, articles, product descriptions, social media, and the company website.
• On-page & Off-page strategies with Optimization.
• Performing Keyword Research, Competition Analysis, Ranking reporting and implement improvement etc.
• Creating deep linking from High PR websites.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers needs and recommending new content to address gaps in the company's current content.
• Development of SEO Strategies, Consulting and Executing SEO tactics
• Research industry related topics(combining online sources, interviews and studies)
• Reporting, Analytics, Key Performance Indicators, and metrics for client evaluation
• Ability to show competitive keyword ranking on Search engines.
• Link building strategies and execution; including viral and buzz-oriented efforts——
• Site structure analysis, Improving the usability, design, content, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing
• In-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, Webmaster tools, Back-end SEO and various online tools
• Hands on experience on SEO tools: Moz, Semrush, Ahref, Google Adwords, Google Analytics, Word Tracker etc,
• tay up to date and follow industry trends and news in the social media space.
• Design, build and maintain our social media presence
• Review, analyse and send the Weekly & Monthly to the management
• Brainstorm new and creative growth strategies
• Provide management and professional guidance to team members through meetings, defining team and individual goals
• Ensure resources are effectively deployed to Maximise efficiency.
• Make decisions about the day-to-day operation of the team members, including management of work assignments

Required Experience and Qualifications

• 2-5 years experience in Leading Digital marketing
• Excellent written and verbal communication skills
• Expertise in Content Development & Editing
• Ability to identify and resolve problems
• Ability to organise, manage, and prioritise tasks
• Should have a Team building, mentoring and people management skills.