D2C Digital Marketing Specialist

Job description

About the Role:

We are looking for a performance-driven Digital Marketing Manager with strong expertise in Google Ads to lead and scale our paid acquisition efforts. The role focuses on driving high-quality traffic, improving ROI, and optimizing campaigns across Google platforms.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
• Drive performance marketing strategy with a strong focus on ROI and conversions.
• Conduct keyword research, bidding strategy, and audience targeting.
• Continuously analyze campaign performance and implement data-driven optimizations.
• Manage budgets, track CAC, CTR, ROAS, and conversion metrics.
• Work closely with content, design, and tech teams to improve landing page performance.
• Oversee Shopify tracking integrations (Google Analytics, GTM, conversion tracking).
• Support CRM and remarketing campaigns through audience segmentation.
• Stay updated with Google Ads trends, algorithm changes, and best practices.

Requirements:

• 4-7 years of experience in performance marketing with strong Google Ads expertise.
• Hands-on experience with Search, Display, and Shopping campaigns (e-commerce preferred).
• Strong analytical skills with experience in Google Analytics and GTM.
• Experience with Shopify and conversion tracking setups.
• Ability to manage budgets and scale campaigns efficiently.
• Strong communication and stakeholder management skills.
• Experience in jewelry or luxury is a plus.
• D2C experience is mandatory

Share your resume on [Confidential Information].