Digital Marketing Specialist

Company Description

ICT Global Tech Pvt Ltd is a forward-thinking branding and business promotion company. We leverage a data-driven approach combined with years of expertise in brand visibility and digital marketing to help businesses succeed. Our process involves in-depth research, strategic planning, creative design, and meticulous execution to craft a strong and enduring brand identity. At ICT Global Tech, we prioritize understanding each client's unique needs to attract and retain customers effectively.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Kochi. The Digital Marketing Specialist will be responsible for planning and executing digital marketing campaigns, analyzing campaign performance using web analytics tools, and managing social media accounts. Tasks include strategizing online marketing initiatives, measuring engagement metrics, optimizing digital content, and driving brand growth and visibility through targeted efforts.

Qualifications

• Proficiency in SEO, Social Media Marketing, and Google Ads
• Practical experience with Web Analytics and data-driven campaign optimization
• Strong written and verbal Communication skills
• Ability to analyze and interpret market data for campaign improvements
• Creating and managing engaging content tailored to audiences
• Bachelor's degree in Marketing, Communications, or related fields
• Prior experience in branding or digital marketing roles is a plus
• Familiarity with industry tools such as Google Analytics, social media platforms, and SEO tactics