Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Ahmedabad, Gujarat

About the Role

• We are looking for a creative and results-driven Digital Marketing Specialist to join our marketing team.
• The ideal candidate will have hands-on experience with Canva, a strong command of key social media platforms (Instagram, Facebook, LinkedIn, YouTube), and a flair for video editing.
• This role demands a balance of creativity, digital insight, and excellence of execution.

Key Responsibilities

• Design and develop engaging visual content for social media using Canva (posts, stories, banners, etc.).
• Plan and manage content calendars across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Write compelling captions, hashtags, and copy tailored to each platform.
• Edit and publish short-form videos (Reels, YouTube Shorts, Stories) using video editing tools (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, etc.).
• Monitor social media trends, audience behavior, and competitor activities to refine content strategy.
• Track and report platform performance metrics (reach, engagement, follower growth, etc.).
• Collaborate with internal teams (design, sales, content) to align messaging and campaigns.
• Stay updated with the latest social media algorithms, features, and best practices.
• Engage with followers, respond to comments and DMs, and help build an active online community.

Requirements

• 2+ years of experience in digital marketing, social media management, or content creation.
• Proven expertise using Canva for social media creatives.
• Hands-on experience with Instagram, Facebook, LinkedIn, and YouTube marketing.
• Video editing skills using tools like Premiere Pro, Final Cut Pro, Canva Pro, CapCut, or similar.
• Basic understanding of digital marketing KPIs, analytics tools (Meta Insights, LinkedIn Analytics, YouTube Studio).
• Strong writing, communication, and storytelling skills.
• Ability to multitask, stay organized, and meet deadlines in a fast-paced environment.
• A good sense of aesthetics, social media tone, and current digital trends.
• Freshers with strong portfolios are also encouraged to apply.

Preferred Qualifications

• Bachelor's degree in marketing, Mass Communication, Digital Media, or related field.
• Experience with paid ad campaigns (Meta, LinkedIn) is a plus.