Digital Marketing Specialist

Experience : 5–7 years

Location : Bengaluru(WFO - 5 days)

Please apply only if you are currently based in Bangalore and are available for an in-person (F2F) discussion.

About HerKey:

HerKey is India's largest AI-powered platform to unlock women's work-life aspirations. We are a mission-driven organization focused on creating meaningful professional growth for women through opportunities, learning and communities. 

About the Role

We are looking for a highly driven and hands-on Digital Marketing Specialist to lead our growth marketing efforts across organic, paid, social, and partnerships. This role is ideal for someone who has built and scaled growth engines in fast-paced consumer internet businesses and has experience navigating both 0→1 and 1→10 growth journeys.

You will own the end-to-end digital growth strategy with a strong focus on revenue, subscriptions, customer acquisition, and engagement. The role combines strategic leadership with hands-on execution and team mentoring.

Key Responsibilities

Growth & Revenue

• Own digital growth goals across traffic, user acquisition, subscriptions, revenue, engagement.
• Develop and execute full-funnel growth strategies across organic, paid, social, and partnerships.
• Identify and unlock new growth opportunities through experimentation, optimization, and data-driven decision making.
• Drive customer acquisition while maintaining strong CAC, LTV, and ROI metrics.

SEO, GEO & AEO

• Lead the organization's organic growth strategy across traditional search and AI-driven discovery platforms.
• Build and execute SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies to improve visibility across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
• Drive technical SEO, content strategy, authority building, structured data implementation, and AI-search discoverability initiatives.
• Monitor search and AI ecosystem changes and proactively adapt strategies.

Performance Marketing

• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and other relevant channels.
• Manage budgets, attribution models, bidding strategies, audience segmentation, and conversion optimization.
• Continuously improve campaign performance across CAC, ROAS, conversion rates, and customer quality metrics.

Social Media & Content Growth

• Lead social media growth and engagement strategies across key platforms.
• Work closely with content, creative, product, and community teams to build compelling campaigns and drive brand visibility.
• Develop organic and paid social programs that contribute meaningfully to acquisition and retention goals.

Analytics & Growth Intelligence

• Establish robust measurement frameworks and growth dashboards.
• Analyze user behavior, funnel performance, retention cohorts, attribution, and campaign effectiveness.
• Generate actionable insights that influence product, content, and marketing decisions.
• Leverage analytics tools to identify growth opportunities and optimize conversion journeys.

AI-Driven Marketing

• Leverage AI tools and workflows to improve productivity, campaign performance, content creation, SEO, research, and marketing automation.
• Evaluate and implement emerging AI tools to create competitive advantages in marketing execution and customer acquisition.
• Drive experimentation with AI-native marketing workflows and growth initiatives.

What We're Looking For

• 5–7 years of experience in digital marketing, growth marketing, or performance marketing roles.
• Proven experience in a consumer-facing internet, marketplace, SaaS, subscription, community, or digital platform business.
• Demonstrated success in scaling products through both early-stage (0→1) and growth-stage (1→10) journeys.
• Strong expertise in SEO, GEO, AEO, content-led growth, and organic acquisition.
• Deep hands-on experience managing Google Ads, Meta Ads, and other paid acquisition channels.
• Strong understanding of attribution, analytics, experimentation, conversion optimization, and growth frameworks.
• Experience using tools such as GA4, Google Search Console, Looker Studio, Mixpanel, Amplitude, SEMrush, Ahrefs, and similar platforms.
• Strong familiarity with AI tools including ChatGPT, Claude, Gemini, Perplexity, AI automation platforms, and AI-powered marketing workflows.
• Excellent analytical, communication, stakeholder management, and project management skills.
• Comfortable operating in a fast-paced, high-ownership environment.

Bonus Points

• Experience driving subscription growth and recurring revenue businesses.
• Experience building communities, content ecosystems, or network-effect products.
• Experience marketing to professional audiences or digital consumer communities.
• Experience building AI-first marketing workflows and teams.

Success Metrics

• Revenue and subscription growth
• Organic traffic growth and AI-search visibility
• Customer acquisition and CAC efficiency
• Paid marketing ROI and ROAS
• SEO/GEO/AEO performance improvements
• Conversion rate optimization across key funnels