Digital Marketing Specialist

Key Responsibilities:

• Plan, execute, and optimize paid advertising campaigns across platforms such as Facebook and Google Ads to achieve defined performance objectives, including conversions and ROI.
• Manage end-to-end campaign execution, ensuring alignment with overall marketing strategies and business goals.
• Monitor, analyze, and report on campaign performance against established KPIs.
• Identify trends, insights, and opportunities for optimization to enhance campaign effectiveness and spend efficiency.
• Ensure effective management of multiple campaigns with a high level of accuracy and attention to detail.

Requirements:

• 2–3 years of relevant experience in digital/performance marketing.
• Strong hands-on experience with paid media platforms, including Facebook Ads and Google Ads.
• Demonstrated analytical ability to interpret performance data and generate actionable insights.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.