Job Description
Digital Marketing Specialist
Location: New Delhi
Experience: 3-5 Years
Work Mode: On-site
Employment Type: Full-time
We're looking for a Digital Marketing Specialist who can own campaigns across channels and bring a strong understanding of performance, analytics, and conversion.
You'll not just run campaigns, you'll track performance, understand user behaviour, identify gaps, and continuously improve the journey from first click to conversion.
This role sits at the intersection of campaign execution, funnel optimization, analytics, and data-driven growth.
What You'll Do
1. Multi-Channel Campaign Execution
Plan, execute, monitor, and optimize campaigns across:
- LinkedIn Ads
- Google Ads
- Meta Ads
- Email campaigns
2. Website Analytics & Tracking
- Set up and manage GA4, conversion tracking, and marketing pixels
- Track user behaviour across traffic sources, landing pages, and conversion paths
- Identify drop-offs and opportunities across the user journey
- Work with the team to improve website and landing-page conversion rates
3. Performance Optimization
- Monitor and optimize campaigns based on: CTR, CPC, CPL, Conversion rate and Lead quality
- Run A/B tests across creatives, audiences, messaging, and landing pages
- Continuously experiment with campaigns to improve efficiency and results
4. Funnel & Conversion Optimization
Own and improve the journey:
Ad → Landing Page → Conversion → Lead Quality
- Identify gaps in the marketing funnel
- Recommend improvements to landing pages and messaging
- Ensure alignment between ad messaging and landing-page experience
- Build and optimize retargeting journeys
5. Data & Reporting
- Build clear weekly and monthly performance reports
- Go beyond reporting numbers - identify insights, trends, and actionable opportunities
- Track campaign, website, and lead-quality performance
- Present recommendations based on data
6. SEO / AEO / GEO Coordination
- Align organic marketing efforts with campaign and product goals
- Review keyword intent and content direction
- Coordinate with SEO/content teams and external partners
- Ensure paid and organic efforts work together across relevant landing pages and content
What We're Looking For
- 3–5 years of hands-on experience in digital / performance marketing
- Strong hands-on experience with: LinkedIn Ads, Google Ads and Meta Ads
Solid understanding of:
- GA4, Conversion tracking, Marketing pixels and Campaign analytics
- Ability to connect campaign performance with website behaviour and lead quality
- Working knowledge of SEO, including basic execution and collaboration with external partners
- Strong understanding of B2B marketing and lead-generation funnels is a plus
- A data-driven mindset with the ability to test, learn, and optimize
- Strong ownership and execution ability
We value ownership, problem-solving, and execution ability over years of experience.
About Griphic
Griphic is founded by IIT Delhi engineers with a vision to enrich lives through technological innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, VR developers, and 3D specialists. Backed by SKETS Studio (1000+ professionals across BIM, architecture, VR, and 3D visualization), we are building the future of immersive web applications.
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