Digital Marketing Specialist

Position: Performance Marketing Executive / Manager

Department: Marketing

Location: Gurgaon / Gurugram

Experience: 2–5 Years

Industry: Real Estate

Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing professional to plan, execute, optimize, and scale digital marketing campaigns across various platforms. The candidate will be responsible for generating high-quality leads, improving campaign performance, managing digital advertising budgets, and achieving defined ROI/ROAS and CPL targets.

Key Responsibilities

•Plan and execute performance marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.

•Generate high-quality leads for real-estate projects and ensure campaigns meet defined CPL, lead volume, conversion, and ROI targets.

•Manage daily campaign budgets, bids, audiences, keywords, placements, creatives, and landing pages.

•Conduct keyword research, audience research, competitor analysis, and campaign planning.

•Monitor campaign performance and optimize campaigns based on CPL, CTR, CPC, conversion rate, ROI/ROAS, and lead quality.

•Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and other reporting tools.

•Identify underperforming campaigns and take corrective actions to improve performance.

Required Skills

•Strong hands-on knowledge of Google Ads and Meta Ads.

•Understanding of Lead Generation and Conversion Campaigns.

•Good knowledge of Google Analytics / GA4 and campaign tracking.

•Knowledge of Facebook Pixel, Google Tag Manager, conversion tracking, and UTM parameters.

•Ability to optimize campaigns based on performance data.

•Real-estate lead-generation experience will be an advantage.

•Campaign ROI / ROAS

•Lead Quality

•Campaign Budget Utilization

•Website/Landing Page Conversion Rate