Job Title: Digital Marketing Specialist
Job Overview
We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will be responsible for increasing brand awareness, driving traffic, and generating qualified leads through various digital channels.
Key Responsibilities
- Plan and execute digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other relevant channels
- Manage and optimize paid advertising campaigns to achieve ROI and performance targets
- Handle social media marketing, including content planning, posting, and engagement strategies
- Perform SEO activities including on-page and off-page optimization
- Monitor website performance using tools like Google Analytics and Search Console
- Generate leads through performance marketing and conversion optimization techniques
- Coordinate with designers and content teams for creatives and campaign requirements
- Manage email marketing and WhatsApp marketing campaigns
- Track, analyze, and report campaign performance with actionable insights
- Stay updated with the latest digital marketing trends, tools, and technologies
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 2–5 years of experience in digital marketing
- Strong knowledge of Google Ads, Meta Ads, and SEO
- Experience with analytics tools like Google Analytics, Tag Manager, etc.
- Understanding of lead generation and conversion funnels
- Basic knowledge of content marketing and copywriting
- Familiarity with CMS platforms like WordPress
- Good communication and analytical skills
Preferred Skills
- Experience in handling multiple client accounts (agency experience is a plus)
- Knowledge of marketing automation tools
- Basic understanding of graphic tools (Canva, Adobe, etc.)
- Video/reel content strategy understanding
Key Performance Indicators (KPIs)
- Lead generation and cost per lead (CPL)
- Website traffic and conversion rates
- ROI on paid campaigns
- Engagement and growth on social media platforms
Call to Action
Interested candidates can share their resume and portfolio to [Confidential Information] or call us @ +91 9676613214
