Urgent Hiring for Digital Marketing Specialist
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Job Description
- Strategize, plan, and execute SEO, pay-per-click, social media, display, inbound and outbound marketing campaigns on behalf of clients
- Craft and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook and Twitter, and ABM platforms
- Define content development, syndication, distribution, and link-building strategies
- Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
- Analyze and translate data from web analytics into actionable plans
- Advise clients on SEO best practices
- Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
- Work with internal team to ensure that UX, design, development, content strategy is contributing to the success of our clients overall digital marketing goals and plans.
- Build and optimize powerful B2B campaigns in Google, Bing & Yahoo across several partners to build brand and interest for our clients, who primarily serve niche markets and industries
- Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
- Manage digital advertising budget and spend, including bid management
- Execute bid changes based on pacing and performance
- Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
- Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
- Synthesize information to clearly communicate key learnings, actionable strategy, testing opportunities, and recommend new opportunities to internal stakeholders and partners.
- Communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
- Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
- Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients digital ecosystems
- Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects
- Ensure alignment between paid search and organic search strategies
- Advise on content types, topics, and keywords to explore to maximize clients search rankings
- Provide training to others in the organization on issues important to SEO
- Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients.
- Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
- Develop working plans for upcoming and in-motion SEO engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the project management team
- Assign and oversee skill level-appropriate SEO tasks/responsibilities for other team members
