Digital Marketing Specialist

Company Description

Fitoverse is a passionate team of professionals, including engineers, architects, and athletes, dedicated to revolutionizing sports infrastructure. In just two years, we have built over 40 top-tier sports courts across Tamil Nadu and Karnataka, ensuring that athletes at every level have access to safe, high-performance spaces. Our projects range from basketball courts to running tracks, supporting a variety of sports and activities. Committed to sustainability, quality, and innovation, we deliver infrastructure certified by international sports bodies to promote performance, safety, and longevity. Fitoverse aims to provide world-class facilities so that talent can thrive without limitations.

Role Description

Job Title: Digital Marketing Lead Performance & AI Specialist

Location: salem

Company: Fitoverse Private Limited

Experience Required: 3+ Years

Type: Full-time | In-office / Hybrid

About the Role

We're looking for a highly driven and creative Digital Marketing Lead to head our entire marketing function at Fitoverse. You'll be responsible for strategizing, executing, and optimizing marketing efforts across all digital platforms from performance ads to content creation. You will lead a growing team and play a crucial role in brand building, lead generation, and customer engagement.

Key Responsibilities

Marketing Strategy & Team Leadership

Plan and execute full-funnel marketing strategies across Meta (Facebook/Instagram), Google, YouTube, and LinkedIn.

Manage the internal and external marketing teams for timely content creation and campaign execution.

Analyze and define Fitoverse's target audience for each business vertical.

Content Creation & Distribution

Oversee and contribute to high-quality ad creatives, social media content, and landing pages.

Collaborate with design and video teams to deliver engaging campaigns.

Maintain brand consistency across platforms.

Performance Marketing

Lead Meta Ads and YouTube Ads strategy, setup, and optimization.

Run A/B testing for creatives and landing pages to improve conversion.

Manage budgets and track performance KPIs (CPA, CTR, ROAS, CAC).

SEO & AI-Driven Growth

Implement cutting-edge AI SEO strategies (programmatic SEO, content automation).

Improve organic visibility using tools like Surfer SEO, Jasper, Frase, etc.

Use AI tools (e.g., ChatGPT, Midjourney, Canva AI, AdCreative.ai) for content scaling.

Analytics & Reporting

Set up dashboards and weekly reports using tools like Google Analytics, Meta Business Suite, and SEMrush.

Provide insights and recommendations to improve performance.

Preferred Qualifications

3+ years of hands-on digital marketing experience with a track record in Meta/YouTube Ads and SEO.

Strong understanding of sports, b2b, or service-based businesses is a plus.

Experience with AI tools for marketing automation, content creation, or SEO.

Solid understanding of marketing funnels, attribution, and performance optimization.

Ability to manage teams, vendors, and timelines efficiently.

Excellent communication, writing, and storytelling skills.

What You Get at Fitoverse

Opportunity to lead and grow the marketing function in a fast-scaling sports-tech company.

A chance to work in a passion-driven industry impacting thousands of athletes and sports communities.

Exposure to cross-functional innovation across sports infrastructure, marketplace, and academy businesses.