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Digital Marketing Specialist

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Job Description

Position: Marketing Specialist/Ass. Manager

Location: Siddhi Vinayak Towers, SG Highway, Nr. Kataria Arcade, Makarba, Ahmedabad – 380051

Work Mode: Onsite

Shift Timing: General shift

Open Positions: 1

Company Overview

Our client is headquartered in Houston, USA, and is a global leader in BIM and AEC outsourcing services, delivering endend solutions across architecture, engineering, and construction. They specialize in 3D BIM Modeling, Clash Detection, CAD to BIM, Scan to BIM, Drafting, Revit Family Creation, and have delivered 100+ million sq. ft. of BIM projects globally. They offer flexible engagement models with top US-trained architects and engineers.

About The Roles

Marketing Specialist/Ass. Manager –

We are looking for a results-driven Marketing Specialist / Assistant Manager to lead and execute multi-channel digital marketing initiatives. This role requires a strategic thinker with hands-on expertise across performance marketing, SEO, content, and CRM tools. You will work closely with cross-functional teams to drive brand growth, lead generation, and customer engagement while ensuring data-driven decision-making

Key Responsibilities (For Both Levels) Campaign Management & Execution

  • Plan and execute multi-channel campaigns across SEO, Paid Media (Google Ads, Meta Ads), Email Marketing, and Content Marketing.
  • Optimize campaigns regularly to improve performance, conversions, and ROI.
  • Manage end-to-end execution from planning to reporting.

Performance Marketing & Analytics

  • Track and analyze campaign performance using Google Analytics and other reporting tools.
  • Monitor key metrics such as CTR, CPL, CAC, and ROI.
  • Generate insights and implement data-driven optimizations.

Content & Brand Strategy

  • Develop and execute content strategies aligned with business goals.
  • Work on blogs, social media, landing pages, and email campaigns
  • Ensure consistent brand messaging and positioning across channels.

CRM & Marketing Automation

  • Manage lead lifecycle using Zoho CRM / HubSpot or similar tools.
  • Execute email marketing and automation campaigns.
  • Maintain accurate data for lead tracking, segmentation, and reporting.

Collaboration & Stakeholder Management

  • Work closely with Sales, Product, and Design teams for campaign alignment.
  • Coordinate for creative assets, messaging, and campaign launches.
  • Ensure smooth execution of cross-functional marketing initiatives.

Team Management & Strategy

  • Mentor and guide junior team members.
  • Contribute to marketing strategy, planning, and budgeting.
  • Identify new growth opportunities and channels.

Skills & Requirements

  • Strong expertise in SEO & SEM
  • Hands-on experience with Paid Media (Google Ads, Meta Ads)
  • Good understanding of Email Marketing & Automation
  • Experience in Content Strategy & Planning
  • Proficiency in Zoho CRM & Google Analytics
  • Strong Data Analysis & Reporting Skills
  • Proven Team Management & Leadership experience
  • Excellent Communication & Project Management Skills

Why Join Us

  • Work on diverse and impactful marketing campaigns
  • Opportunity to lead and grow a team.
  • High ownership and learning exposure.
  • Competitive salary with growth opportunities.

How To Apply

E mail: [Confidential Information]

Skills: roi,google ads,seo tools,meta ads,ctr,google analytics,seo,campaigns,hubspot,email,cpl,management,zoho crm

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Job ID: 147317809

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