Digital Marketing Specialist

Job Summary:

We are seeking a high-caliberDigital Marketing Specialistwith deep expertise across social media, LinkedIn, Google Ads, and YouTube marketing to lead the next chapter of Elixr Labs digital growth. This role goes far beyond execution it is designed for someone who thrives in challenging environments, loves building systems from scratch, and is excited by the opportunity to convert marketing from a traditionalcost center into a measurable revenue engine.

You will shape and run performance-driven digital strategies that directly influence pipeline creation, lead velocity, and brand visibility across global markets. If you're someone who wants to make a visible, tangible business impact, this role offers a steep learning curve, immense ownership, and the chance to transform how a fast-growing technology company approaches digital marketing.

This role demands someone who is excited by challenge someone who wants tobuild a performance marketing engine, experiment boldly, optimize rigorously, and help turn marketing into astrategic revenue driverfor the company. Every campaign you run will directly impact our pipeline, our growth velocity, and our expansion into new global markets.

Key Responsibilities:

Build and execute ROI-driven digital marketing strategiesthat directly support pipeline creation, lead velocity, and sales targets.

Convert Marketing into a revenue-support functionby creating predictable inbound lead systems across LinkedIn, Google Ads, YouTube, and social media.

Manage and grow the company's presence across all social platforms (LinkedIn, Instagram, Facebook, YouTube) with a focus onengagement, visibility, and conversions.

Plan, execute, and optimize LinkedIn campaigns designed for high-quality B2B lead generation.

Run Google Ads performance campaigns with strong understanding of CPL, CAC, bidding strategies, and conversion optimization.

Oversee all YouTube activities including channel strategy, content optimization, and performance ad campaigns.

Set up end-to-end marketing funnels (awareness engagement lead MQL SQL) in partnership with the sales team.

Manage email marketing calendars, workflows, and nurturing sequences targeted toward accelerating sales conversations.

Optimize SEO, website content, landing pages, and lead capture systems for better ranking and conversion.

Analyze digital performance metrics, generate insights, and present weekly ROI dashboards to sales and leadership teams.

Collaborate with design, sales, and product teams to produce high-impact creatives and messaging.

Maintain and optimize Google My Business listings for improved local visibility.

Ensure all activities are aligned with brand guidelines and business OKRs.

Required Skills & Qualifications (Must Have)

7+ years of proven digital marketing experience, preferably inB2B, IT, SaaS, or performance-heavy environments.

Demonstrated experience inpipeline-focused marketingwhere campaigns are tied to measurable business outcomes.

Strong expertise inLinkedIn Ads and Google Ads, with hands-on experience in lead generation, retargeting, and analytics.

Strong knowledge of YouTube growth and ad strategy.

Ability to design and executefull-funnel marketing strategiesfor high-intent B2B audiences.

Solid understanding of marketing KPIs:CPL, CAC, ROAS, CTR, CVR, MQL/SQL definitions.

Strong analytical mindset with the ability to interpret data and turn it into actionable insights.

Good English writing skills for social media, blogs, website content, and ad creatives.

Experience with SEO and website/landing page optimization.

Familiarity with design tools (Canva/Adobe Spark) for quick content creation.

Experience working with CRM or marketing automation systems (Zoho, HubSpot, Mailchimp, etc.).

Strong communication skills and an ability to work closely with sales teams.

High ownership mindset able to work independently, take initiative, and deliver measurable results.

Experience in managing Google My Business listings.

Preferred Skills (Good to have)

• Experience runningfull-funnel B2B performance campaigns(awareness lead MQL SQL).
• Experience usingmarketing automation tools(Zoho Marketing Automation, HubSpot, Mailchimp, Apollo, etc.) to set up drip campaigns, email workflows, and lead nurturing.
• Ability to design and executedata-driven, experiment-heavy growth strategiesincluding A/B testing, retargeting, and cohort-based segmentation.
• Familiarity withanalytics platforms(Google Analytics 4, Looker Studio, LinkedIn Insights, Hotjar, etc.) for converting data into business insights.
• Understanding ofB2B SaaS/IT buyer journeysand experience creating campaigns for high-intent audiences.

Competitive Compensation and Benefits

Elixr offers competitive salaries and benefits and an environment that encourages employees to achieve their career goals.

What we offer at Elixr

At Elixr, you will enjoy a robust rewards package which includes:

Opportunity to work on various projects of various sizes.

Competitive salary.

Group Insurance.

Learning and development programs, training, career opportunities.

Location: Trivandrum, Kerala

Experience Required: 7+ Years

Work Mode: On-site (Not Remote or Hybrid)