Job Title:Digital Marketing Specialist
Location: Hosiery Complex, Phase 2, Noida
Job Type: Full Time, 6-day working
About Elevia
Elevia is a women's clothing brand based in Noida, built on a simple belief: It's About Her.
We create comfort-first, everyday-elegant clothing for women from college students and working professionals to homemakers and multitaskers who are always on the move. Our focus is on breathable fabrics, thoughtful designs, and styles that are easy to wear and easy to love.
Role Overview
Elevia is a women's fashion brand based in Noida. We are looking for a Digital Marketing Specialist / Content Strategist to lead and manage our digital presence across social media and relevant online platforms.
The role involves end-to-end ownership of content strategy, creation, planning, and performance tracking to support brand awareness, engagement, and growth.
Responsibilities
- Develop and implement a structured digital marketing and content strategy for Elevia
- Plan and manage a monthly content calendar for platforms such as Instagram.
- Create and/or coordinate the creation of content assets (posts, reels, stories, basic creatives, campaign content) aligned with brand guidelines
- Monitor and analyse content performance metrics (reach, engagement, saves, clicks, etc.) and recommend data-driven improvements
- Stay updated on industry trends, social media formats, and best practices and apply relevant insights to the brand's content strategy
Requirements
- 12 years of experience in digital marketing, social media management, or content strategy
- Portfolios from internships/freelance work will also be considered
- Strong understanding of social media platforms, especially Instagram and Reels, including content formats and algorithm-friendly practices
- Ability to conceptualise and structure content ideas and campaigns aligned with brand objectives
- Ability to work in a fast-paced, early-stage brand environment with a high degree of ownership and accountability
Preferred Skills
- Prior experience with a fashion, lifestyle or e-commerce brand
- Understanding of e-commerce funnels and D2C marketing
- Experience with influencer marketing, collaborations, or community building
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