Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Noida

Job Type: Full-time (On Site)

Role Overview:

The Digital Marketing Expert will drive the development, execution, and optimization of comprehensive digital marketing campaigns to increase brand visibility, lead generation, and conversions. This role requires a mix of creative and analytical thinking, as well as technical proficiency in handling Zoho CRM, managing large budgets, and leveraging data to inform marketing strategies.

Key Responsibilities:

Google Ads Management:

• Plan, execute, and optimize paid search campaigns across Google Ads (Search, Display, Shopping, and Video).
• Monitor and manage a monthly marketing budget of up to 15 lakh, ensuring effective allocation for maximum ROI.
• Conduct keyword research and implement A/B testing strategies to optimize ad performance.
• Analyse ad performance and make adjustments based on campaign results and KPIs.

Search Engine Optimization (SEO):

• Perform comprehensive SEO audits, keyword research, and on-page optimization to improve organic rankings and traffic.
• Implement on-page, off-page, and technical SEO strategies.
• Track, measure, and report on website performance using tools like Google Analytics, Google Search Console, and SEMrush.
• Continuously improve organic search results and drive sustainable traffic.

Social Media Marketing (SMM):

• Create and execute social media marketing strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement.
• Monitor and optimize social media ad campaigns for performance and ROI.
• Track social media performance metrics, including engagement, click-through rates (CTR), and conversions.

Performance Marketing:

• Drive performance marketing campaigns with a focus on lead generation, cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Manage and optimize campaigns across all digital channels to ensure measurable results.
• Work with analytics tools to track and optimize campaigns, ensuring high-quality leads and conversions.

YouTube Marketing:

• Manage YouTube advertising campaigns to drive awareness, engagement, and conversions.
• Optimize video content and ad targeting strategies to increase viewership and interaction.
• Track YouTube campaign performance and provide regular insights and improvements.

Lead Generation:

• Design and execute lead generation strategies through digital marketing channels.
• Optimize landing pages, forms, and CTAs to capture leads effectively.
• Ensure that generated leads are seamlessly captured and processed within Zoho CRM for follow-up and nurturing.

Zoho CRM Expertise:

• Utilize Zoho CRM to manage and track leads, sales pipelines, and customer journeys.
• Set up and optimize Zoho Forms for lead capture and ensure seamless integration with marketing campaigns.
• Create, automate, and optimize workflows in Zoho CRM to ensure efficient lead nurturing and assignment.
• Customize Zoho CRM modules to align with marketing and sales objectives.
• Ensure effective lead assignment and tracking through Zoho CRM to maximize conversion rates.

Budget Management:

• Oversee the allocation of the marketing budget (up to 15 lakh per month) across various digital channels (Google Ads, SMM, SEO, etc.).
• Continuously assess performance, optimize spending, and ensure that the budget is used efficiently to maximize return on investment.

Analytics & Reporting:

• Use data analytics and performance tracking tools to measure and report on campaign performance.
• Provide actionable insights based on data to continuously improve marketing efforts.
• Present monthly reports to senior management detailing campaign performance, key metrics, and recommendations for improvement.

Qualifications & Skills:

• Proven experience of 5+ Years in digital marketing, particularly in Google Ads, SEO, SMM, Performance Marketing, YouTube Marketing, and Lead Generation.
• Strong understanding of Zoho CRM, including Forms, Workflows, Modules, and Lead Assignment processes.
• Experience managing and optimizing marketing budgets of up to 15 lakh per month.
• Expertise in SEO, Google Ads, and social media platforms for advertising and engagement.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Facebook Ads Manager, and YouTube Analytics.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with a keen eye for detail and ability to drive innovation in marketing campaigns.
• Ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Business, or related field (preferred).
• Google Ads and Analytics certification (preferred).

Preferred Experience:

• Experience working in a fast-paced, high-budget digital marketing environment.
• Knowledge of marketing automation tools and email marketing.

If you think you have all these, hurry and send your profile at [Confidential Information] or Call at 9821003784