We are looking for a Digital Marketing Specialist with 4+ years of expertise in managing clients and social media platforms.
Responsibilities
Develop and implement digital marketing strategies and campaigns to achieve marketing objectives and business goals
Manage and build relationships with clients, understanding their requirements, providing regular updates, and ensuring client satisfaction
Conduct market research to identify customer preferences, trends, and competitor activities to optimize marketing strategies
Create and manage social media accounts, including content creation, scheduling, and engagement, to drive brand awareness, engagement, and lead generation
Analyze digital marketing data and generate reports to measure the effectiveness of campaigns and provide insights for optimization
Collaborate with cross-functional teams, including design, content, and development, to create and execute integrated marketing campaigns
Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to continuously improve campaign performance
Manage and optimize paid digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms, to maximize ROI
Monitor and manage website performance, including SEO, SEM, and user experience, to drive traffic and conversions
Provide exceptional customer service and support to clients, addressing inquiries and resolving issues promptly and professionally
RequirementsBachelor's degree in Marketing, Communications, or a related field
Proven experience (4+ years) in digital marketing, including client management and social media management
Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and analytics
Expertise in social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and familiarity with social media management tools
Excellent written and verbal communication skills, with the ability to effectively communicate with clients, team members, and stakeholders
Analytical mindset with the ability to analyze data, generate insights, and make data-driven decisions
Strong organizational skills, with the ability to manage multiple tasks and projects simultaneously, meet deadlines, and deliver results
Strong problem-solving skills, with the ability to identify issues and implement effective solutions
Self-motivated, proactive, and able to work independently as well as in a team-oriented environment
Familiarity with marketing automation tools, CRM platforms, and web analytics tools is a plus
