We are looking for a skilled and enthusiastic Digital Marketing Specialist to work with our Marketing team and drive growth for our business. The ideal candidate will possess a comprehensive understanding of SEO, SMM, design, and Content Writing. He/she will be responsible for implementing marketing strategies and demonstrating strong managerial skills.
Responsibilities
- Develop and execute marketing strategies to increase brand awareness and drive growth for our business.
- Lead a team of marketers and work with cross-functional teams to achieve marketing goals. Make sure the team is fed with creative ideas and the content posted as a blog, vlog, reel, tweet, post, etc., is top quality and aligns with brand language.
- Conduct thorough keyword research to identify opportunities for improving website visibility and search engine rankings. Implement on-page and off-page SEO techniques to enhance organic traffic.
- Manage social media accounts across various platforms, including Facebook, Twitter, LinkedIn, Instagram, and others. Create engaging content calendars, schedule posts, and monitor social media analytics to optimize performance.
- Continuously monitor and report on marketing performance metrics and adjust strategies as necessary.
- Provide guidance, feedback, and support to the Marketing team to develop their skills.
- Stay up-to-date with industry trends, emerging technologies, and best practices in marketing. Identify and implement new marketing channels and tactics to drive growth.
- Overall, not just an executor but someone creative, self-motivated, and driven to take on marketing passionately, and is fearless in trying new ideas and voicing them to management.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Master's degree preferred.
- At least 5+ years of experience in a senior marketing role.
- Proven track record of developing and executing successful marketing strategies.
- Strong ability to manage a team effectively.
- Excellent communication and interpersonal skills.
- An analytical mindset to make informed decisions.
- Experience with marketing automation platforms, CRM tools, and web analytics tools.
This job was posted by Chahat Vohra from Concretio Apps.
