Digital Marketing Specialist (SEO, Generative AI & GEO)
Experience : 47 Years (International / KPO Industry Preferred)
Role Overview :
We are looking for a
Digital Marketing Specialist who will
own the digital marketing function end-to-end, including
strategy, execution, and team management. The role focuses on
SEO, Generative AIdriven content, and Generative Engine Optimization (GEO) to drive brand visibility and qualified leads in international markets.
Key Responsibilities:
- Plan, execute, and optimize the overall digital marketing strategy
- Manage the digital marketing team and oversee day-to-day execution
- Guide and review team output across SEO, content, and social media
- Drive SEO and GEO optimization for search engines and AI platforms
- Conduct market and competitor research to identify growth opportunities
- Analyze performance metrics and optimize campaigns accordingly
- Collaborate with leadership on growth and branding initiatives
Requirements:
- Bachelors degree in Marketing, Business, or related field
- 4+ years of experience in digital marketing with team handling exposure
- Strong knowledge of SEO, Generative AI tools, and GEO optimization
- Experience with international markets / KPO industry
- Excellent English communication and analytical skills
Key Skills:
SEO | Generative AI | GEO Optimization | Team Management | Content Strategy | Analytics
