Digital Marketing Specialist

Company Description

Brand Raga is a full-service marketing, branding, and digital-first consulting agency headquartered in Bengaluru, helping companies scale with strategic creativity, performance-driven execution, and AI-powered solutions.

Since 2017, we've partnered with 85+ brands, executed 650+ campaigns, and built high-impact digital ecosystems across corporate, government, education, real estate, retail, events, and startup sectors. Our proprietary YouFlexible Model makes us adaptable, fast, and deeply aligned with every client's business goals offering performance marketing, social media management, content creation, PR, events, AI automation, and personal branding under one roof.

At Brand Raga, we blend strategy, creativity, technology, and storytelling to help brands grow with clarity and impact.

Role Description

This is a full-time hybrid role for a Digital Marketing Specialist based in Bengaluru, with some flexibility for remote work. Responsibilities include planning and executing digital marketing campaigns, managing social media channels, analyzing web traffic, and optimizing online marketing strategies. The role also involves collaborating with internal teams to create marketing content and ensuring consistent brand messaging across platforms.

Key Roles & Responsibilities:

SEO Management

• Conduct keyword research and optimize website content.
• Execute on-page & off-page SEO strategies to improve rankings.

Social Media Management

• Manage Instagram, Facebook, LinkedIn, and X (Twitter) accounts.
• Plan, schedule, and publish engaging content to grow followers and engagement.

Paid Campaigns

• Run & optimize Meta Ads (Facebook & Instagram).
• Manage Google Ads campaigns (Search, Display, YouTube).
• Track KPIs and ensure maximum ROI.

Performance Tracking

• Prepare and share performance reports for campaigns.
• Provide insights & recommendations for continuous improvement.

Requirements:

• Minimum 2 year of hands-on experience in digital marketing.
• Proficiency in SEO, Meta Ads, and Google Ads.
• Experience with social media management tools & analytics.
• Strong analytical skills with a creative mindset.