Job Description
Location: Rajkot (Hybrid Work from Office + Limited WFH)
Company Description
Brand Brigade Marketing Pvt. Ltd. is a dynamic branding and marketing agency specializing in strategic brand building, digital growth, and business development solutions. We work with B2B and industrial clients, helping them scale through result-driven digital marketing, automation systems, and performance campaigns.
Role Overview
We are looking for a result-oriented Digital Marketing Specialist who can not only manage digital platforms but also generate measurable business growth through strategic execution.
The ideal candidate should have strong technical understanding, automation expertise, and performance marketing experience.
Key Responsibilities
Plan, create, and manage end-to-end digital marketing campaigns.
Generate qualified leads and business opportunities through digital platforms.
Manage and optimize Meta Ads (Facebook & Instagram Ads) campaigns.
Develop and execute Email Marketing and WhatsApp Marketing campaigns.
Build and manage funnels, automation workflows, and CRM systems in Go High Level.
Coordinate and manage website development, landing pages, and technical integrations.
Work with developers to get websites, tracking pixels, and automation systems properly implemented.
Implement SEO, SEM, and PPC strategies.
Analyze campaign performance using web analytics tools and generate actionable insights.
Improve conversion rates and optimize cost per lead.
Maintain brand consistency across digital channels.
Required Skills & Expertise
Strong hands-on experience in Go High Level
Expertise in Meta Ads Manager
Practical experience in Email Marketing Automation
Experience in WhatsApp Marketing tools
Knowledge of Website Development coordination (WordPress, landing pages, hosting, domains, etc.)
Understanding of SEO, SEM & PPC
Knowledge of tracking tools (Meta Pixel, Google Analytics, Google Tag Manager)
Ability to build funnels and lead nurturing systems
Strong analytical and data interpretation skills
Excellent written and verbal communication skills
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
Minimum 23 years of hands-on digital marketing experience
Proven track record of generating leads and business through digital platforms
What We're Looking For
Someone who thinks like a growth partner, not just an executor
Business-minded individual who understands ROI
Problem solver with automation mindset
Self-driven and performance-focused
