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Brainstorm Force

Digital Marketing Specialist

4-7 Years
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  • Posted 21 hours ago
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Job Description

As a Digital Marketing Executive at Brainstorm Force, you'll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Benefits

  • Remote work
  • Flexible working hours
  • Paid time off
  • Allowances for setting up the workspace
  • Excellent work-life balance
  • Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Campaign Execution

  • Plan and execute marketing campaigns across channels such as SEO, paid advertising, email marketing, content marketing, affiliate partnerships, and retargeting.
  • Coordinate campaign execution, including planning, stakeholder collaboration, implementation, and reporting.
  • Support product launches, promotional campaigns, and customer lifecycle marketing initiatives.

Channel & Funnel Optimization

  • Manage and improve performance across one or more marketing channels including SEO, email, paid media, content, or affiliates.
  • Monitor and optimize conversion funnels across awareness, engagement, conversion, and retention stages.
  • Test landing pages, messaging, creatives, CTAs, and email sequences to improve performance metrics.

Performance Monitoring & Reporting

  • Monitor campaign performance using tools such as GA4, Looker Studio, Hotjar, Semrush, Ahrefs, and advertising platforms.
  • Track and report metrics including traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), CTR, and campaign performance.
  • Conduct A/B testing and performance analysis to identify optimization opportunities.

Content & Partnerships

  • Collaborate with content, design, and marketing stakeholders to support campaign execution and content performance.
  • Contribute to affiliate, creator, or partnership marketing initiatives where applicable.
  • Support content distribution strategies across digital channels.

Team Collaboration

  • Collaborate with internal stakeholders across product, design, and marketing teams to ensure alignment in messaging and campaign execution.
  • Provide guidance and support to junior team members when required.

Required Skills and Qualifications:

  • 4–7 years of experience in digital marketing with experience executing multi-channel campaigns.
  • Working knowledge of SEO, email marketing, paid media, content marketing, affiliate programs, or related digital channels.
  • Experience with analytics and campaign tools such as GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, and UTM tracking.
  • Strong written communication and copy-editing skills.
  • Understanding of marketing funnels, attribution, conversion optimization, and performance marketing metrics.
  • Ability to collaborate with cross-functional teams and manage multiple initiatives.

Good-to-Have Qualities -

  • Experience in the WordPress, SaaS, or website builder ecosystem.
  • Ability to understand the mindset and workflows of web designers, developers, and creators.
  • Past leadership in affiliate/influencer partnerships.
  • Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

  • Increased traffic and conversions from owned channels.
  • Growth in signups, website traffic and product revenue.
  • Improved conversion rates across funnels and campaigns.
  • Number and quality of partnerships, affiliates, and creators engaged.
  • Execution of successful product launches or large campaigns.
  • Improved team velocity and on-time delivery of campaigns.

Looks interesting Apply now and be part of our awesome team!

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About Company

Job ID: 148912245

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