Digital Marketing Specialist

We are looking for a creative, analytical, and results-driven Digital Media Marketing Specialist to build our brand presence, generate qualified leads, and strengthen our position as a trusted recruitment partner in the market.

This role requires someone who understands B2B marketing, recruitment industry dynamics, and the psychology of hiring decision-makers.

Key Responsibilities:

1. Content Strategy & Creation

Develop content calendars focused on HR, hiring trends, recruitment solutions, and talent insights.

Create compelling content for LinkedIn, email newsletters, website blogs, and company pages.

Collaborate with recruiters to convert candidate success stories and client wins into marketing assets.

2. Social Media Management (Primarily LinkedIn)

Manage and grow the company's LinkedIn presence.

Create engaging posts, graphics, carousels, short videos, and ads.

Increase visibility among HR Managers, Talent Acquisition Heads, Department Leads, and business owners.

3. Lead Generation Campaigns

Run targeted campaigns to attract companies with hiring needs.

Plan and execute paid ads (LinkedIn Ads, Instagram Ads, Google Ads).

Build funnels to capture inbound leads for B2B recruitment services.

Track performance and optimize conversion rates.

4. Email & CRM Marketing

Create nurture email sequences for prospects and cold leads.

Build drip campaigns through HubSpot / Zoho / Mailchimp.

Maintain healthy databases with segmented audience lists.

5. Website Management

Coordinate updates for job pages, blogs, landing pages, and case studies.

Improve SEO to attract more clients searching for recruiters in the GCC.

6. Analytics & Performance Tracking

Monitor KPIs: engagement, impressions, lead volume, website traffic, cost per lead, ROI.

Prepare weekly and monthly performance reports.

Optimize campaigns based on data insights.

Skills & Qualifications:

Must Have

3 years of experience in digital marketing, preferably in B2B or service-based industries.

Strong knowledge of LinkedIn marketing and content optimization.

Experience with paid ads (LinkedIn, Meta, Google).

Ability to create high-quality content (copywriting + basic design).

Familiarity with marketing automation tools (HubSpot, Mailchimp, Zoho or any similar experience).

Good understanding of recruitment or HR industry (preferred).

Strong analytical skills and experience with analytics dashboards.

Nice to Have

Video editing / Canva / basic graphic design skills.

SEO knowledge and experience with keyword research.

Experience working with recruitment firms, staffing agencies, or HR tech platforms.

Ability to create landing pages that convert.

What We Offer

Competitive salary + performance bonuses.

Work closely with the Managing Director to shape brand strategy.

Opportunity to grow into a Marketing Manager role.

Hands-on experience in a fast-moving recruitment business.