Digital Marketing Specialist

Role Summary

Senior execution + team leadership role responsible for performance ownership, campaign strategy execution, and mentoring junior team members.

Key Responsibilities

• Lead performance marketing campaigns across channels (Meta, Google, Affiliates)
• Own monthly media planning and budget allocation
• Optimize funnels (traffic → conversion → retention)
• Mentor and review work of junior team members
• Coordinate with cross-functional teams (Creative, Tech, SEO, Supply Chain)
• Drive experimentation (A/B tests, creatives, landing pages)
• Ensure data accuracy, attribution consistency, and reporting
• Responsible for delivering revenue targets for assigned channels

• Own weekly performance reviews & optimizations

• Leverage AI tools for:
• Predictive analysis
• Creative iterations
• Workflow automation

Core Skills

• Advanced performance marketing (Scaling, funnel optimization)
• Strong analytical thinking & reporting
• Team handling / mentoring
• Martech understanding (tracking, pixels, CRM integrations)

KPIs

• Channel-wise ROAS & revenue contribution
• Budget utilization efficiency
• Test & learn output (wins implemented)
• Team productivity & delivery timelines