Digital Marketing Specialist

Company Description

Axnode Immigration is a trusted and experienced immigration company specializing in visa solutions for countries such as Canada, Australia, New Zealand, and the UK. With a proven track record of success, Axnode offers services for various visa categories, including PR, student visas, and tourist visas. Known for its transparent and ethical approach, Axnode ensures seamless client service through dedicated case managers and a skilled documentation team. The company is committed to guiding clients from initial communication to the completion of their application process.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Delhi, India. The Digital Marketing Specialist will be responsible for planning and executing online marketing strategies, managing social media platforms, analyzing web traffic data, and optimizing digital campaigns. The individual will collaborate with team members to ensure consistent branding and will contribute to creating impact marketing content to drive engagement and lead generation.

We are looking for a dedicated SMO and SEO Associate / Executive/ Lead , who is willing to raise their career graph in the field of Digital Marketing and SMO.

The successful candidate will be a part of the Annex team delivering world-class user experiences to the global audience.

Set and implement social media optimized campaign Setting up of various social media channels and maintaining brand consistency.

Prepare engaging text, image (info graphic) and video content for social media accounts, Respond to comments and customer queries in a timely manner.

Monitor and report on feedback and online reviews.

Conduct keyword research and implement SEO strategies

Optimize website content, meta tags, and URLs

Build quality backlinks and manage off-page SEO

Monitor and analyze website performance using SEO tools

Stay updated with MetaAds.

Qualifications

• Proficiency in Social Media Marketing and Digital Marketing strategies
• Skills in Web Analytics and Online Marketing optimization
• Strong Communication skills, including both verbal and written abilities
• Experience in creating data-driven marketing campaigns is highly desirable
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Ability to work in a collaborative and fast-paced environment
• Knowledge of the immigration industry or related services is a plus