Company Description
Autobahn Industries, established in 1970, is a prominent manufacturer of Oilfield Handling Tools and Separation Solutions in India.
Role Description
This is a full-time onsite role for a Digital Marketing Specialist, located in Jodhpur. Key responsibilities include designing and executing digital marketing campaigns, managing social media platforms, analyzing web data to optimize online performance, and creating effective online marketing strategies. The role also involves regular collaboration with the marketing team to improve communication efforts and enhance the company's online presence.
Job Responsibilities
- Plan, execute, and optimize Google Ads (Search & Display) campaigns
- Monitor and improve campaign ROI, Cost per Lead (CPL), and conversions
- Conduct keyword research focused on oil & gas and industrial markets
- Generate qualified B2B leads from domestic and international markets
- Create and manage LinkedIn posts (technical + brand visibility content)
- Develop a LinkedIn content strategy targeting procurement and supply chain professionals
- Increase engagement, followers, and inbound inquiries
- Respond to leads and communicate professionally with potential clients
- Support the business development team with outreach and follow-ups
- Maintain and update CRM with lead tracking and status
- Prepare monthly performance reports (leads, traffic, conversions, ad spend)
- Suggest improvements to digital marketing and growth strategy
Required Skills
- 25 years of experience in Digital Marketing
- Strong hands-on experience in Google Ads
- Experience managing LinkedIn business pages
- Understanding of B2B lead generation
- Advance SEO knowledge
- Strong written and spoken English communication skills
- Analytical and performance-driven mindset
Preferred Skills
- Experience in the B2B manufacturing / industrial sector
- Experience with CRM tools and email marketing
