Digital Marketing Specialist

Company Description Art of Healing is a growing organization focused on providing holistic wellness and therapeutic services to individuals and communities. The team works to combine modern practices with compassionate care, creating supportive environments for healing and personal growth. Art of Healing emphasizes ethical, client-centered services and values collaboration across disciplines. The organization encourages innovation in wellness programs and outreach initiatives. Team members are supported in developing their skills while contributing to impactful work in the wellness sector.
Role Description This is a full-time, on-site Digital Marketing Specialist role based in Pune City. The Digital Marketing Specialist will plan, execute, and optimize online marketing campaigns to increase awareness of Art of Healing's services and programs. Daily responsibilities include managing social media channels, creating and scheduling content, monitoring engagement, and responding to audience interactions. The role involves tracking performance through web analytics tools, preparing reports, and recommending data-driven improvements. The specialist will collaborate with internal teams to align messaging, support campaigns and events, and ensure consistent brand communication across all digital platforms.
Qualifications

• Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content creation, community management, and platform-specific best practices.
• Ability to work with Web Analytics tools to monitor performance, generate insights, and optimize campaigns.
• Excellent Communication skills, with the ability to create clear, engaging, and inclusive messages.
• Relevant experience in wellness, healthcare, or service-oriented industries is an advantage.
• Comfort working on-site in Pune City and collaborating with cross-functional teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Familiarity with SEO, basic design tools, and marketing automation platforms is beneficial.