Digital Marketing Specialist

Role: Digital Marketing Specialist

Experience: 2 to 4 years

Compensation: As per standards

Job Location: Chennai

Job Description:

We are looking for a versatile and result-driven Digital Marketing Specialist to join our Digital Marketing team. You will plan, execute, and optimize campaigns across SEO/AEO, paid media, social, content, and email channels to drive brand visibility, traffic, and conversions, working closely with the Marketing Head.

Responsibilities:

• Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing
• Manage paid advertising campaigns on Google Ads and LinkedIn Ads, including budget allocation, targeting, and optimization
• Develop and execute the social media strategy and content calendar for LinkedIn
• Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns
• Plan and maintain a content calendar aligned with marketing campaigns and business goals
• Support on-page and off-page SEO activities, including keyword research and content optimization, to improve organic visibility
• Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking
• Track and analyze campaign performance across channels using Google Analytics and other reporting tools
• Conduct market research, competitor analysis, and audience research to inform marketing strategy
• Manage marketing budgets across channels and optimize spend for the best possible ROI
• Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints
• Monitor industry trends, emerging platforms, and new digital marketing tools and techniques
• Prepare regular performance reports and dashboards for stakeholders

Experience:

• Strong understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing
• Hands-on experience with Google Ads, LinkedIn Ads Manager, Google Analytics, Google Search Console, and Google Tag Manager
• Familiarity with SEO tools such as Ahrefs, SEMrush, or similar is a plus
• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar is a plus
• Working knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or similar is a plus
• Basic understanding of CMS platforms such as WordPress
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and channels simultaneously
• Creative mindset with strong attention to detail

Education:

• Any degree; a background in Marketing, Communications, or a related field is preferred
• Certifications in Digital Marketing, Google Ads, or Google Analytics are an added advantage