Digital Marketing Specialist

Company Description Adorable Vacation LLP is a Kolkata-based travel company specializing in customized domestic, international, and experiential travel plans for families, honeymooners, corporate groups, and adventure travelers. The team works closely with local partners and global experts to design handpicked itineraries that blend culture, comfort, and exploration. Services range from international holidays and curated domestic experiences to honeymoon, luxury, family, corporate, and offbeat adventure trips. With tailored itineraries, transparent pricing, round-the-clock support, and trusted local guides, Adorable Vacation focuses on delivering smooth, memorable travel experiences. The company operates from its corporate office in Kolkata and maintains a presence in Bhutan to support regional tours and treks.

Role Description The Digital Marketing Specialist will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand visibility and drive qualified leads for Adorable Vacation. This full-time, on-site role based in Kolkata includes managing social media channels, developing content calendars, and creating engaging posts that promote travel packages and experiences. The role involves monitoring and analyzing web and campaign performance using analytics tools, preparing reports, and recommending data-driven improvements. The specialist will collaborate with internal teams and external partners to align digital activities with business goals, maintain consistent brand messaging, and support promotional campaigns across multiple platforms. The position also includes staying updated on digital marketing trends in the travel industry and applying best practices to enhance customer engagement.

Qualifications

• Candidates should possess strong Digital Marketing and Online Marketing skills, including campaign planning and execution across multiple channels.
• Candidates should possess Social Media Marketing skills for managing platforms, building communities, and driving engagement with travel-focused content.
• Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns for reach, conversions, and ROI.
• Candidates should possess clear and effective Communication skills for crafting marketing messages, collaborating with teams, and interacting with partners.
• Relevant experience in the travel, tourism, or hospitality industry is beneficial, along with familiarity with SEO, SEM, email marketing, and CRM tools.
• A bachelor's degree in Marketing, Business, Communications, or a related field is preferred, as well as the ability to work on-site in Kolkata and manage multiple projects simultaneously.