Digital Marketing Specialist

Company Description ABROL Ventures Pvt. Ltd. is a multi-domain organization delivering integrated fire protection, smart security, digital IT, and technology-driven business solutions. The company designs, installs, and maintains advanced systems that enhance safety, security, automation, and digital transformation for a wide range of sectors, including commercial, industrial, institutional, and residential. Through ABROL Enterprises, ABROL TechN, and ABROL Academy, the company offers end-to-end services spanning safety systems, IT and digital marketing solutions, and practical training programs. ABROL serves industries such as hospitals, pharma, education, hospitality, offices, factories, and infrastructure partners with customized, future-ready solutions. The team focuses on innovation, reliability, fast response, and quality to help protect spaces, empower businesses, and build smarter environments.

Role Description The Digital Marketing Specialist role is an on-site position based in Chandigarh, India. In this role, the specialist develops and executes digital marketing campaigns to promote ABROL's safety, security, IT, and training solutions across online channels. Day-to-day responsibilities include managing social media platforms, creating and optimizing online marketing content, monitoring web analytics, and improving SEO and digital presence. The role also involves coordinating with design, sales, and technical teams to align messaging, track campaign performance, prepare reports, and recommend data-driven improvements. The specialist supports brand visibility, lead generation, and customer engagement while maintaining consistent communication with internal stakeholders.

Qualifications

• Demonstrated skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing for platforms such as Facebook, Instagram, LinkedIn, and YouTube, including content scheduling and engagement.
• Ability to work with Web Analytics tools to track performance, analyze user behavior, and derive actionable insights.
• Strong Communication skills for clear copywriting, collaboration with cross-functional teams, and professional client interaction.
• Familiarity with SEO, SEM, and basic marketing automation tools is highly beneficial.
• Experience in B2B marketing, especially in safety, security, IT, or technology services, is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to manage multiple projects, meet deadlines, and adapt to evolving digital trends and tools.