Digital Marketing Specialist

Company Overview

Tymor Technologies is a technology-driven IT services and solutions company specializing in SaaS solutions, digital transformation, managed IT services, Holobox technologies, and AI-powered innovations. We work with global clients to deliver scalable, secure, and future-ready solutions using Artificial Intelligence, automation, immersive Holobox experiences, and modern cloud platforms. At Tymor Technologies, we foster innovation, collaboration, and continuous growth, providing a dynamic on-site work environment for professionals to build impactful careers.

Job Title: Digital Marketing Specialist

Experience: 2-3 Years

Location: Zirakpur,Chandigarh

Job Summary

We are seeking a creative, analytical, and performance-driven Digital Marketing & Social Media Specialist with excellent communication skills and experience in the SaaS and IT industry. The role involves managing social media platforms, creating and designing content, handling website and LinkedIn newsletters, executing paid digital advertising campaigns, and preparing detailed performance and analytics reports.

Key Responsibilities

• Manage and grow company social media accounts (LinkedIn, Instagram, Facebook, X/Twitter)
• Plan, create, design, and publish engaging content including posts, captions, banners, and short videos
• Schedule, monitor, and engage with audiences using Hootsuite
• Develop and maintain monthly content calendars aligned with business goals
• Design social media creatives using Canva, Adobe, or similar tools
• Set up and manage website newsletter subscription forms
• Integrate website newsletter forms with email marketing tools (Mailchimp, HubSpot, Zoho Campaigns, or similar)
• Manage newsletter subscriber lists, segmentation, opt-in, and unsubscribe compliance
• Create, publish, and manage LinkedIn Page newsletters
• Plan, write, design, and schedule newsletters on a weekly, bi-weekly, or monthly basis
• Track and analyze newsletter performance including open rates, click-through rates, and subscriber growth
• Plan, execute, and optimize paid advertising campaigns on LinkedIn Ads, Meta Ads (Facebook & Instagram), and Google Ads
• Manage ad budgets, audience targeting, creatives, and A/B testing
• Monitor ad performance metrics such as CPC, CPA, CTR, conversions, and ROI
• Optimize campaigns based on performance insights
• Monitor overall digital marketing performance including engagement, reach, and lead generation
• Prepare and share weekly and monthly analytics reports with actionable insights
• Suggest content, campaign, and ad improvements based on analytics and trends
• Stay updated with the latest digital marketing, advertising, and social media trends
• Coordinate with internal teams to ensure consistent branding and messaging

Required Skills & Qualifications

• 2-3 years of experience in Digital Marketing & Social Media
• Experience working in the SaaS and IT industry
• Strong hands-on experience with Hootsuite
• Proven experience managing paid digital advertising campaigns
• Experience in newsletter setup and management (Website & LinkedIn)
• Excellent written and verbal communication skills
• Strong content writing and copywriting skills
• Graphic design experience using Canva, Adobe, or similar tools
• Strong analytical, reporting, and optimization skills
• Ability to work independently and manage multiple priorities