Join a Global Leader in Molecular Diagnostics
Position: Digital Marketing Executive
Location: Bhopal / All Metros
Model: Hybrid / Full-Time from Office
About the Company:
3B BlackBio Dx Limited is a leading molecular diagnostics company with over a decade of experience and a strong track record of innovation. Our mission is to deliver high-quality, accurate, and accessible diagnostic solutions that support patient care across the globe. With ISO 13485:2016 (BSI certified) and GMP compliance, our products – launched under the TRUPCR® brand – are trusted by healthcare providers worldwide.
About the Role:
We're seeking a proactive and creative Digital Marketing Executive to support and drive our growing marketing efforts. You'll play a key role in developing and implementing strategic marketing initiatives, enhancing brand visibility, generating demand, and helping shape the future of TRUPCR® globally.
You'll work closely with cross-functional teams on multi-channel campaigns, conferences, content creation, and analytics to guide future strategies and unlock growth opportunities.
Key Responsibilities:
- Design and implement effective, data-driven digital marketing strategies for promotions globally.
- Plan and execute multi-channel campaigns, trade shows, conferences, and events.
- Conduct competitor research and market analysis to guide marketing efforts globally.
- Develop compelling marketing content (web, brochures, press releases, etc.).
- Track and analyze campaign performance to generate actionable insights.
- Maintain strong relationships with media vendors and partners.
- Support CRM and sales lead optimization (experience with Salesforce a plus).
- Manage content calendars, reporting dashboards, and marketing trackers.
- Contribute to the development of budgets and forecasts.
What We're Looking For:
Essential:
- 2+ years experience in a digital marketing role in healthcare or IVD or medical diagnostics industry.
- Degree in marketing, communications, or a related field.
- Strong grasp of digital marketing (SEO, email campaigns, social media).
- Experience using CRM systems.
- Analytical mindset – comfortable interpreting data and performance metrics.
- Highly organized, detail-oriented, and capable of managing multiple projects.
- Initiative-taker who thrives in a dynamic, team-based environment.
- Excellent written and verbal communication skills.
Desirable:
- Degree in a life science or biomedical discipline.
- Familiarity with the diagnostics, biotech, or healthcare industry.
What We Offer:
- Competitive salary & benefits
- Opportunities to work on high-impact healthcare campaigns
- Collaborative, science-driven environment
- Continuous learning and professional development
