Job Overview
We are looking for a Digital Marketing / SEO Executive with 1-3 years of experience who understands that modern marketing goes beyond traffic and rankings. The ideal candidate will work across SEO, content distribution, performance tracking, and AI-assisted marketing, helping build sustainable organic and inbound growth for 2026 and beyond.
This role suits someone who is curious about AI-powered search, data-driven decisions, and omnichannel digital visibility.
Key Responsibilities
- Execute SEO-led digital marketing strategies aligned with business goals
- Optimise website content for search engines, AI search results, and user intent
- Conduct semantic and entity-based keyword research for blogs, landing pages, and campaigns
- Collaborate with content teams to improve topical authority, internal linking, and engagement
- Support content marketing, organic growth campaigns, and distribution strategies
- Track and analyse performance using GA4, Search Console, and modern analytics dashboards
- Improve website visibility through on-page, technical SEO, and structured data
- Assist in optimising content for featured snippets, FAQs, AI answers, and voice search
- Monitor competitors, SERP changes, and emerging digital marketing trends
- Experiment with AI tools to improve research, content optimisation, and workflow efficiency
Required Skills
- Search intent, semantic SEO, and topic clustering
- On-page & Off-page SEO, content optimisation, and internal linking
- Technical SEO fundamentals (indexing, crawlability, Core Web Vitals)
- AI-driven search awareness (AI overviews, generative and chat-based search)
- Optimisation for answer-based search and LLM visibility
- Structured data, schema markup, and entity optimisation
- Use of AI tools for SEO, content optimisation, and analysis
- Google Analytics 4, Google Search Console, and SEO tools
- Organic funnel analysis, attribution, and conversion tracking
- Content distribution, email marketing, and social amplification basics
- Data analysis and actionable insight generation
- E-E-A-T principles and content quality optimisation
- UX, page experience, and performance impact on SEO
Nice to Have
- Experience with marketing automation, Agents or AI-assisted workflows
- Basic HTML/CSS knowledge for SEO implementation
- Exposure to programmatic SEO or scalable content systems
- Understanding of international SEO or localisation strategies
