Digital Marketing & Project Management

A.Digital Marketing Responsibilities

1. Strategy & Planning

.Develop and update digital marketing strategies across all digital channels

.Plan paid marketing campaigns and align with business goals.

2. Campaign Execution & Optimization

.Create, launch, and optimize paid ad campaigns (Meta, Google Ads, etc.).

.Coordinate with agencies/vendors on campaign execution and creative delivery.

.Manage influencer marketing initiatives.

3. Website & Digital Asset Management

.Oversee website updates, UX improvements, and content changes.

.Ensure digital assets follow brand guidelines.

.Monitor website performance, traffic, and user behavior.

4. Analytics & Reporting

B. IT Project Management Responsibilities (Business Side)

1. Requirement Gathering & Documentation

.Work with business stakeholders to define and document requirements.

.Translate business needs into technical specifications for IT teams.

2. Project Planning

.Define scope, timelines, deliverables, and project roadmap.

.Coordinate with IT teams, vendors, and internal departments.

3. Project Execution & Coordination

.Track progress of ongoing projects (e.g., website enhancements, system integrations).

.Conduct sprint planning, vendor follow-ups, and daily status monitoring.

.Raise and mitigate risks, issues, and blockers.