Digital Marketing Manager (Performance + Content)
Job Summary We are hiring a Digital Marketing Manager with strong experience in performance marketing, content strategy, and social media execution. The ideal candidate has at least 4 years of agency experience, is highly analytical, understands ad performance deeply, and can also contribute to short-form content creation and influencer marketing.
Key Responsibilities
Performance Marketing
- Plan, execute, and optimize paid campaigns on Google Ads and Meta Ads.
- Reduce CAC and improve ROI through data-driven optimization.
- Monitor daily campaign performance and align with KPIs.
- Manage multi-channel media plans and budget allocations.
Influencer & Campaign Management
- Identify and collaborate with influencers.
- Manage deliverables, campaign execution, and reporting.
- Track campaign impact and recommend improvements.
SEO & Organic Growth
- Execute on-page, off-page, and technical SEO.
- Conduct keyword research, competitor analysis, and audits.
- Track organic performance and collaborate with technical/creative teams.
Performance Reporting
- Create weekly & monthly reports with clear metrics.
- Analyze data and present actionable insights.
Content & Social Media
- Create short-form videos for Reels/Shorts with strong storytelling.
- Develop content ideas aligned with brand + audience.
- Write natural, engaging captions.
- Manage community- comments, DMs, audience engagement
- Track trends and refine content strategy accordingly.
Requirements
- Minimum 4 years in digital/performance marketing (agency preferred).
- Strong experience with Google Ads, Meta Ads, SEO, and analytics tools.
- Understanding of OTT advertising and influencer ecosystem.
- Strong analytical and reporting capability.
- Ability to manage content workflows and social media.
- Excellent communication and time-management skills.
Preferred
- Certifications in Google Ads / Meta Ads.
- Experience with Canva, CapCut, Adobe tools.
- Basic photography/videography skills.
- Portfolio of previous digital/content work.
What Helps You Fit In
- Good taste in music (we vibe with Lumineers and Coldplay)
- Preference for original ideas over copied references
- Ability to take end-to-end ownership without micromanagement
- Calm work ethic but strict adherence to deadlines
- Comfortable with pets (we have a cat named Suki)
Perks of Working at Mellow
- Morning tea, lunch, and snacks covered
- Interactive brainstorming sessions with the team
- Foosball matches and fun breaks
- Weekends off no weekend work or deliverables
- Health insurance coverage
- Alternate Thursday team building activities
- Up to six work-from-home days per month
