Role: Digital Marketing Manager
Location: Bangalore
Employment Type: Full-Time
Experience: 4-8 Years
Domain: SEO | SEM | Organic Growth | AI-driven Marketing
Role Overview
We are looking for a Digital Marketing Manager with strong expertise in SEO, SEM, and organic growth strategies. This role focuses on driving visibility, traffic, and lead generation through data-driven marketing and AI-enabled optimization techniques, including AEO (Answer Engine Optimization).
Key Responsibilities
SEO & Organic Growth
- Plan and execute on-page, off-page, and technical SEO strategies
- Conduct keyword research, competitor analysis, and content gap analysis
- Optimize website architecture, landing pages, and content for search engines and answer engines (AEO)
- Identify opportunities to improve organic rankings and search visibility
Performance Marketing (SEM)
- Manage and optimize Google Ads and paid search campaigns
- Track and improve key metrics including CTR, CPC, ROI, and conversions
- Optimize campaigns for performance and cost efficiency
Content & Optimization
- Collaborate with content and design teams to improve landing page performance
- Contribute to SEO-led content strategies including blogs, landing pages, and thought leadership
- Ensure content aligns with search intent, brand voice, and conversion goals
Analytics & Growth Insights
- Monitor SEO performance using Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush
- Identify new growth opportunities across organic and AI-driven search channels
- Use AI tools (GPT or similar) for content optimization and workflow efficiency
Required Skills & Qualifications
- 23 years of experience in Digital Marketing with strong SEO & SEM exposure
- Proven expertise in organic growth and search-led marketing strategies
- Understanding of AEO (Answer Engine Optimization), voice search, and AI-driven search trends
- Hands-on experience with GPT or AI tools for marketing/content optimization
- Strong knowledge of Google Analytics (GA4), Search Console, Ahrefs, SEMrush
- Basic understanding of HTML and CMS platforms (WordPress or similar) is a plus
- Strong analytical and problem-solving skills
What We're Looking For
- Data-driven marketer with strong growth mindset
- Ability to combine SEO fundamentals with AI-driven optimization
- Strong collaboration skills to work with content, design, and product teams
- Passion for experimenting, optimizing, and scaling organic channels
