Overview: We are seeking a creative and analytical Digital Marketing Strategist to join our dynamic marketing team. As a Digital Marketing Strategist, you will be responsible for developing and implementing our digital marketing strategies across various channels to achieve our business goals.
Key Responsibilities:
- Develop digital marketing strategies to drive online traffic to the company website and generate quality leads.
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Measure and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and optimize accordingly.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Qualifications:
- Bachelor's degree in Marketing or a related field.
- Proven working experience in digital marketing, particularly within the B2B or technology sectors.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Personal Attributes:
- Excellent communication and interpersonal skills.
- Strong project management skills and ability to effectively manage multiple projects simultaneously.
- Strong analytical skills and data-driven thinking.
- Creative thinker with a passion for digital marketing.
Benefits:
- Competitive salary based on experience and qualifications.
- Health, dental, and vision insurance.
- Retirement savings plan with employer match.
- Paid time off and holidays.
- Professional development opportunities.
