Job Title: Digital Marketing Manager / Campaign Analyst Real Estate
Experience: 5 10 Years
Salary Range: 4.75 7.5 Lacs P.A.
Location: Chennai (Mylapore)
Industry: Real Estate
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Job Highlights
- Minimum 4 years of hands-on experience in digital marketing
- Strong expertise in SEO, SEM, and Social Media Marketing
- Experience in designing, executing, and analyzing digital marketing campaigns
- Budget management and performance reporting expertise
Job Description
We are looking for an experienced Digital Marketing Manager / Campaign Analyst to lead and manage our digital marketing initiatives. The role involves planning, executing, and optimizing performance-driven digital campaigns to achieve lead generation targets across real estate projects.
Key Responsibilities:
- Design, execute, and oversee all aspects of digital marketing including:
- Digital campaigns
- SEO, SEM
- Social Media Marketing
- SMS and WhatsApp Marketing
- Deploy performance marketing campaigns focused on quality lead generation for individual projects.
- Liaise with external digital marketing agencies, evaluate their technical performance, and ensure ROI.
- Plan, manage, and optimize social media platforms and content strategy.
- Plan, monitor, and control campaign budgets; validate ad spend billing.
- Conduct daily monitoring of lead flow and take corrective actions to achieve targets.
- Prepare detailed and accurate performance reports for all digital marketing campaigns.
- Coordinate closely with Pre-Sales and Sales teams to improve lead quality and conversion rates.
- Track, analyze, and report key performance metrics related to website traffic, campaigns, and target audience behavior.
- Identify emerging digital marketing trends, tools, and technologies relevant to the real estate industry.
- Brainstorm and implement innovative growth strategies with the marketing team.
- Manage website content updates and develop new landing pages to support campaigns.
- Ensure successful design and execution of end-to-end digital marketing campaigns.
Requirements & Skills
- Minimum 4 years of experience in digital marketing or advertising roles.
- Proven expertise in:
- Meta (Facebook) Ads
- SEM / Google Ads
- Social Media Marketing
- WhatsApp and Email Marketing
- Strong knowledge of website management, content creation, and web analytics tools.
- Experience with CRM platforms such as Salesforce, Sell.Do, LeadSquared.
- Ability to handle API integrations and troubleshoot lead flows from:
- Portals
- Websites
- WhatsApp
- CRM systems
- Strong analytical, communication, and interpersonal skills.
- Up-to-date knowledge of digital marketing trends and technologies, especially in the real estate sector.
