Digital Marketing Manager

Job Title: Digital Marketing Lead

Department: Marketing

Location: Gurgaon

Employment Type: Full-time

Reports To: Chief Executive Officer

Team Size: Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)

Budget Authority: Annual digital marketing budget of 2-5 Crores

About Honeyman Foods

Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.

Role Overview

We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue.

This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets

• Lead digital transformation initiatives and omnichannel marketing approach

• Collaborate with senior leadership to set annual digital marketing goals and KPIs

• Drive innovation in digital marketing practices and emerging technology adoption

Team Management & Development

• Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals

• Conduct regular performance reviews and create individual development plans

• Foster a culture of creativity, data-driven decision making, and continuous learning

• Recruit and onboard top talent to strengthen the digital marketing team

Campaign Management & Execution

• Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

• Oversee content planning, creation, and distribution across website, social media, blogs, and email marketing

• Manage SEO/SEM efforts to enhance organic visibility and traffic growth

• Drive influencer collaborations, brand partnerships, and community building initiatives

Performance & Analytics

• Track, analyze, and report on campaign performance metrics and ROI

• Prepare detailed analytics reports for senior management and stakeholders

• Implement A/B testing and conversion optimization strategies

• Maintain marketing attribution models and customer journey analysis

Cross-functional Collaboration

• Partner with sales, product, and supply chain teams to align marketing with business objectives

• Collaborate with finance team on budget planning and performance tracking

• Work with compliance team to ensure all campaigns meet regulatory requirements (FSSAI, etc.)

Key Performance Indicators (KPIs)

• Revenue Growth: Drive 30%+ YoY increase in digital channel revenue

• Customer Acquisition: Achieve 25%+ improvement in CAC efficiency

• Brand Awareness: Increase organic brand search volume by 40%

• Team Performance: Maintain team satisfaction score above 85%

• Campaign ROI: Deliver minimum 4:1 ROAS across all paid channels

Required Qualifications

Experience & Background

• Experience: 6-10 years in digital marketing, with minimum 3 years in leadership roles

• Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors

• Leadership Experience: Proven track record of leading and developing high-performing marketing teams

• Scale Experience: Experience managing annual digital marketing budgets of 1+ Crores

Educational Qualifications

• Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field

• Preferred: MBA in Marketing or Digital Marketing specialization

• Certifications Required: Google Ads, Google Analytics, Meta Blueprint certifications

Technical Skills

• Platforms: Expert knowledge of Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads

• Analytics: Advanced proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools

• Marketing Automation: Experience with HubSpot, Mailchimp, or similar marketing automation platforms

• SEO/SEM: Strong understanding of technical SEO, keyword research, and search marketing

• E-commerce: Experience with Shopify, Amazon Seller Central, and other e-commerce platforms

• Design Tools: Basic proficiency in Canva, Adobe Creative Suite for creative collaboration

Industry-Specific Requirements

• FMCG Knowledge: Understanding of consumer behavior, seasonal trends, and retail marketing

• D2C Expertise: Experience scaling direct-to-consumer brands and subscription models

• Sustainability Marketing: Experience promoting natural, organic, or sustainable products

• Omnichannel Marketing: Knowledge of integrating online and offline customer touchpoints

• Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance

Leadership & Soft Skills

• Strategic Thinking: Ability to develop long-term digital strategies and roadmaps

• Data-Driven: Strong analytical skills with ability to derive actionable insights from data

• Creative Problem-Solving: Innovative mindset with proven ability to overcome marketing challenges

• Communication: Excellent verbal and written communication skills for stakeholder management

• Adaptability: Thrives in fast-paced environment with changing priorities

• Crisis Management: Experience handling PR challenges and negative online sentiment

Compensation & Benefits

Base Compensation

• Salary Range: 10-12 LPA (based on experience and qualifications)

• Variable Pay: Up to 25% of base salary based on performance against KPIs

• Annual Increment: Guaranteed minimum 10% annual increment based on performance review

Benefits Package

• Provident Fund: 12% employer contribution

• Gratuity: As per company policy

Career Progression

Growth Pathway

• Year 1-2: Digital Marketing Lead Senior Digital Marketing Manager

• Year 3-4: Senior Manager Associate Director of Marketing

• Year 5+: Director of Marketing Chief Marketing Officer track

Development Opportunities

• Leadership development programs and executive coaching

• Cross-functional project leadership opportunities

• International training programs with global FMCG partners

• Speaking opportunities at industry conferences and events

Application Process

Required Documents

• Comprehensive resume with portfolio of successful campaigns

• Cover letter detailing relevant FMCG/D2C experience

• Portfolio showcasing 3-5 best digital marketing campaigns with results

• References from previous supervisors and team members

Interview Process

1. Screening Call: HR team discussion (30 minutes)

2. Technical Round: Digital marketing case study presentation (90 minutes)

3. Leadership Assessment: Team management and strategy discussion (60 minutes)

4. Final Round: Cultural fit and senior leadership discussion (45 minutes)

5. Reference Checks: Previous employer and team member references

Employment Terms

• Notice Period: 3 months

• Probation Period: 6 months

• Contract Type: Permanent employment with annual renewals

• Start Date: Immediate to 30 days from offer acceptance