Digital Marketing Manager

Job Title: Digital Marketing Lead

Department: Marketing

Location: Gurgaon

Employment Type: Full-time

Reports To: Chief Executive Officer

Team Size: Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)

Budget Authority: Annual digital marketing budget of 2-5 Crores

About Honeyman Foods

Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.

Role Overview

We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue.

This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Key Responsibilities

Strategic Leadership

Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets

Lead digital transformation initiatives and omnichannel marketing approach

Collaborate with senior leadership to set annual digital marketing goals and KPIs

Drive innovation in digital marketing practices and emerging technology adoption

Team Management & Development

Lead, mentor, and develop a diverse team of 6-8 digital marketing professionals

Conduct regular performance reviews and create individual development plans

Foster a culture of creativity, data-driven decision making, and continuous learning

Recruit and onboard top talent to strengthen the digital marketing team

Campaign Management & Execution

Plan and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms

Oversee content planning, creation, and distribution across website, social media, blogs, and email marketing

Manage SEO/SEM efforts to enhance organic visibility and traffic growth

Drive influencer collaborations, brand partnerships, and community building initiatives

Performance & Analytics

Track, analyze, and report on campaign performance metrics and ROI

Prepare detailed analytics reports for senior management and stakeholders

Implement A/B testing and conversion optimization strategies

Maintain marketing attribution models and customer journey analysis

Cross-functional Collaboration

Partner with sales, product, and supply chain teams to align marketing with business objectives

Collaborate with finance team on budget planning and performance tracking

Work with compliance team to ensure all campaigns meet regulatory requirements (FSSAI, etc.)

Key Performance Indicators (KPIs)

Revenue Growth: Drive 30%+ YoY increase in digital channel revenue

Customer Acquisition: Achieve 25%+ improvement in CAC efficiency

Brand Awareness: Increase organic brand search volume by 40%

Team Performance: Maintain team satisfaction score above 85%

Campaign ROI: Deliver minimum 4:1 ROAS across all paid channels

Required Qualifications

Experience & Background

Experience: 6-10 years in digital marketing, with minimum 3 years in leadership roles

Industry Preference: Strong preference for FMCG, D2C, consumer goods, or food & beverage sectors

Leadership Experience: Proven track record of leading and developing high-performing marketing teams

Scale Experience: Experience managing annual digital marketing budgets of 1+ Crores

Educational Qualifications

Essential: Bachelor's degree in Marketing, Business Administration, Communications, or related field

Preferred: MBA in Marketing or Digital Marketing specialization

Certifications Required: Google Ads, Google Analytics, Meta Blueprint certifications

Technical Skills

Platforms: Expert knowledge of Google Ads, Meta Business Manager, LinkedIn Ads, Twitter Ads

Analytics: Advanced proficiency in Google Analytics 4, Google Tag Manager, and data visualization tools

Marketing Automation: Experience with HubSpot, Mailchimp, or similar marketing automation platforms

SEO/SEM: Strong understanding of technical SEO, keyword research, and search marketing

E-commerce: Experience with Shopify, Amazon Seller Central, and other e-commerce platforms

Design Tools: Basic proficiency in Canva, Adobe Creative Suite for creative collaboration

Industry-Specific Requirements

FMCG Knowledge: Understanding of consumer behavior, seasonal trends, and retail marketing

D2C Expertise: Experience scaling direct-to-consumer brands and subscription models

Sustainability Marketing: Experience promoting natural, organic, or sustainable products

Omnichannel Marketing: Knowledge of integrating online and offline customer touchpoints

Regulatory Compliance: Awareness of FSSAI regulations and food marketing compliance

Leadership & Soft Skills

Strategic Thinking: Ability to develop long-term digital strategies and roadmaps

Data-Driven: Strong analytical skills with ability to derive actionable insights from data

Creative Problem-Solving: Innovative mindset with proven ability to overcome marketing challenges

Communication: Excellent verbal and written communication skills for stakeholder management

Adaptability: Thrives in fast-paced environment with changing priorities

Crisis Management: Experience handling PR challenges and negative online sentiment

Compensation & Benefits

Base Compensation

Salary Range: 10-12 LPA (based on experience and qualifications)

Variable Pay: Up to 25% of base salary based on performance against KPIs

Annual Increment: Guaranteed minimum 10% annual increment based on performance review

Benefits Package

Provident Fund: 12% employer contribution

Gratuity: As per company policy

Career Progression

Growth Pathway

Year 1-2: Digital Marketing Lead Senior Digital Marketing Manager

Year 3-4: Senior Manager Associate Director of Marketing

Year 5+: Director of Marketing Chief Marketing Officer track

Development Opportunities

Leadership development programs and executive coaching

Cross-functional project leadership opportunities

International training programs with global FMCG partners

Speaking opportunities at industry conferences and events

Application Process

Required Documents

Comprehensive resume with portfolio of successful campaigns

Cover letter detailing relevant FMCG/D2C experience

Portfolio showcasing 3-5 best digital marketing campaigns with results

References from previous supervisors and team members

Interview Process

1.Screening Call: HR team discussion (30 minutes)

2.Technical Round: Digital marketing case study presentation (90 minutes)

3.Leadership Assessment: Team management and strategy discussion (60 minutes)

4.Final Round: Cultural fit and senior leadership discussion (45 minutes)

5.Reference Checks: Previous employer and team member references

Employment Terms

Notice Period: 3 months

Probation Period: 6 months

Contract Type: Permanent employment with annual renewals

Start Date: Immediate to 30 days from offer acceptance