Digital Marketing Manager

Company Description

Vaysin Group is a dynamic Indian conglomerate with operations spanning retail, entertainment, real estate, and technology. Headquartered in Karur and with operations in Bangalore and other Indian states, Vaysin Group is committed to driving innovation and delivering impactful solutions that enhance businesses and communities. We focus on creating long-term value through sustainable growth, collaboration, and a customer-centric approach. Guided by a people-driven philosophy, we foster expertise and partnerships to strengthen industries and contribute to India's evolving economic landscape.

Role Description

This is a full-time remote role for a Digital Marketing Manager. In this position, you will oversee and execute digital marketing strategies, manage social media campaigns, and optimize online platforms for audience engagement and growth. The role involves planning and implementing lead generation strategies, analyzing web traffic using analytics tools, and managing online marketing campaigns to achieve business goals. Collaboration with cross-functional teams, innovation in digital initiatives, and continuous performance improvement will be key aspects of the role.

Qualifications

• Expertise in Digital Marketing and Marketing strategies
• Proficiency in Social Media Marketing and Lead Generation
• Strong skills in Web Analytics and campaign performance tracking
• Excellent communication, planning, and project management abilities
• Experience with content creation, SEO, and online audience engagement
• Ability to work independently, remotely, and in collaboration with diverse teams
• Bachelor's degree in Marketing, Business, or a related field preferred
• Familiarity with the latest industry trends and marketing platforms