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Varun Digital Media

Digital Marketing Manager

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  • Posted a month ago

Job Description

Job Title: Digital Marketing Manager

Location: Begumpet, Hyderabad

Work Mode: WFO

Job Type: Full-Time

Required Exp. 6+ years.

Role Overview:

We are seeking a visionary Digital Marketing Manager to lead AI-powered marketing strategies with a strong focus on SEO, LLM (Large Language Model) ranking, social media growth, and lead generation on a target-driven basis. This role requires a strategic leader and hands-on executor who can leverage AI, automation, and advanced digital strategies to deliver measurable business growth.

Core Responsibilities:

1. SEO & LLM Ranking:

  • Build LLM-first SEO frameworks to rank in AI-powered search platforms like ChatGPT, Gemini, Claude, and Perplexity.
  • Optimize web assets for semantic search, conversational queries, and structured data.
  • Conduct competitor/market analysis to identify LLM ranking opportunities.

2. Target-Driven Lead Generation:

  • Own end-to-end lead generation strategy (organic, paid, and AI-driven funnels).
  • Design and execute target-based campaigns aligned with monthly and quarterly sales goals.
  • Implement multi-channel demand generation (Google Ads, LinkedIn Ads, Meta, Email, Influencer Partnerships).
  • Use AI for predictive lead scoring, audience segmentation, and intent-based targeting.
  • Continuously optimize CPL (Cost per Lead) and improve MQL SQL Revenue conversion rates.

3. AI-Powered Marketing & Automation:

  • Build autonomous marketing workflows using AI and automation platforms (Zapier, HubSpot AI, Salesforce Einstein, Marketo).
  • Leverage generative AI for personalized campaigns, scalable content, and chat-driven engagement.
  • Automate reporting, lead nurturing, and pipeline management.

4. Social Media & Growth:

  • Create cross-platform growth strategies for engagement, community building, and lead generation.
  • Use AI-powered social listening to track trends, identify influencers, and manage brand reputation.
  • Run paid + organic campaigns optimized for conversions and awareness.

5. Leadership & Collaboration:

  • Lead and mentor a digital marketing team (SEO, content, performance ads, social media, automation specialists).
  • Collaborate with sales, project managers, and product teams to align digital activities with revenue targets.
  • Drive a performance-driven culture, ensuring accountability and innovation across the team.

6. Analytics & Reporting:

  • Build real-time dashboards integrating GA4, Looker Studio, BigQuery, and AI-based BI tools.
  • Track KPIs: leads generated vs. targets, ROI, automation efficiency, LLM visibility share, conversion rates.
  • Deliver monthly/quarterly reports to leadership, with actionable recommendations.

Key Skills & Competencies:

  • Proven expertise in target-driven lead generation (B2B & B2C).
  • Mastery in SEO + LLM optimization for emerging AI search.
  • Advanced knowledge of AI-powered marketing, automation, and growth hacking.
  • Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Programmatic DSPs.
  • Strong leadership, cross-functional collaboration, and decision-making skills.
  • Analytical mindset with the ability to convert data into actionable strategy.

Qualifications:

  • Bachelor's/Master's in Marketing, Business, or Analytics.
  • 610 years of hands-on digital marketing experience, with at least 3 years in a managerial role.
  • Demonstrated track record of meeting or exceeding lead generation targets.
  • Certifications in AI-driven marketing, SEO, or digital automation tools are a plus.

Performance Metrics (KPIs):

  • Qualified Leads Generated vs. Targets (MQLs, SQLs).
  • Cost per Lead (CPL) and ROI.
  • Organic + AI-driven visibility in search engines & LLMs.
  • % of marketing processes automated.
  • Team productivity and campaign success rates.

Apply Now!

If you are interested in the above position, please share your updated resume at [Confidential Information].

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About Company

Job ID: 128868709

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