Digital Marketing Manager

Job Role: Digital Marketing Manager

Location: MG Road, Gurgaon

Website: www.uncle-delivery.com

About UNCLE Delivery:

Uncle Delivery started off as a platform to bridge the gap and address inefficiencies in the last-mile logistics sector. We are transforming the way goods are transported in and around cities, enabling SMEs to move anything & everything on demand. We are a young and enthusiastic organization founded in June 2021, driven by the values of Innovation, Integrity, Ownership and Empathy. Our aim is to become a leading and indispensable delivery partner to our clients by helping them build and maximize sustainable competitive advantages. We are not just providing an affordable delivery solution but our focus is also on rendering vehicle variety for our users & drivers i.e. from a 2-wheeler to the widest range of 4 wheelers. We pledge to offer to our drivers Freedom, Respect & Reward. In just a year of our inception, we are extremely pleased to have grown manifold; we aspire to positively continue impacting the productivity of businesses, creating tremendous value for our driver-partners, users and 200+ in-house team, in turn, delivering happiness to a growing list of four cities. We are now available in Bengaluru, Mumbai, Delhi and Hyderabad with a driver base and a user base; and are scaling the business every other month.

We're seeking an experienced Digital Marketing Manager to drive user acquisition, conversion, and retention across digital channels. You'll be responsible for planning, executing, tracking, and optimizing high-performing campaigns that fuel business growth.

Channel Strategy:

• Develop and execute integrated media strategies spanning paid (Google, Meta, programmatic, affiliate), owned, and earned channels (social media, content).

Campaign Management:

• Plan, launch, and optimize performance-driven campaigns across Google Ads (Search, Display, UAC), Meta, and other relevant digital platforms to increase brand awareness, traffic, and conversions.

SEO & ASO:

• Recommend, implement, and monitor SEO and App Store Optimization strategies to drive organic traffic and enhance visibility.

Analytics & Optimization:

• Measure, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, Data Studio). Identify insights and optimize conversion funnels to improve ROI.

Cross-Functional Collaboration:

• Work closely with Marketing, Sales, Design, and Content teams to create and optimize landing pages, ensuring a seamless user experience and consistent brand identity.

Market & Trend Research:

• Conduct regular research on market trends, competitors, and customer behavior to inform strategy and identify growth opportunities.

Content & Social Media:

• Support content marketing initiatives, manage social media presence, and build meaningful engagement with online audiences.

Continuous Improvement:

• Stay current on the latest digital marketing trends, technologies, and best practices to ensure strategies remain effective and innovative.
  

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of proven experience in digital marketing (performance campaigns, media planning, social media, analytics).
• Strong understanding of digital advertising technologies, platforms, and performance marketing metrics.
• Highly data-driven, with a passion for testing, learning, and continuous optimization.
• Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Appsflyer, and other analytics platforms.
• Excellent communication and project management skills.