Digital Marketing Manager

About Tots & Bubbles

Tots & Bubbles is a fast-growing Indian baby-care brand offering science-backed, gentle products for babies from baby wash, shampoo and lotion to oils, wet wipes and mosquito repellent products. We sell across our own website and marketplaces like Amazon, FirstCry, Flipkart and quick commerce.

We are now looking for a Digital Marketing Manager who can help us scale profitably, build a strong online brand presence and own our performance numbers end-to-end.

Role Overview

You will own and drive all things digital growth for Tots & Bubbles from performance marketing (Meta, Google, Amazon Ads) and marketplace visibility to website growth, CRM and analytics. This is a hands-on role: strategy + execution + reporting.

You should be as comfortable opening dashboards and diving into ROAS/CAC as you are in briefing creatives and thinking about moms buying behaviour.

Key Responsibilities1. Performance Marketing (Meta / Google / Others)

• Plan, launch and optimise campaigns on Meta (Facebook/Instagram) and Google (Search, Display, Performance Max).
• Set up and manage full-funnel campaigns awareness, consideration, remarketing and retention.
• Continuously A/B test creatives, copies, audiences, landing pages and bidding strategies.
• Monitor daily spends, ROAS, CTR, CPC, CPA and ensure campaigns hit agreed efficiency targets.
• Coordinate with the creative team/agency to ensure ad assets are on-brand and performance-oriented.

2. Marketplace & E-commerce Growth (Amazon / FirstCry / Nykaa / Flipkart / Quick Commerce)

• Work closely with the e-commerce team to grow sales on Amazon, FirstCry, Nykaa, Flipkart and quick commerce platforms.
• Plan and optimise Amazon Ads (sponsored products, brands, display), manage keywords, bids, negative keywords and placements.
• Run and track platform ads on FirstCry / Nykaa / others as required.
• Improve product listings titles, bullets, A+ content, images, SEO keywords and reviews.
• Monitor platform dashboards for sell-through, rankings, reviews, repeat rate and ad performance and suggest corrective actions.

3. Website & Own Channel Growth

• Work with tech/agency to manage and optimise the D2C website (UX, load speed, funnels, tracking).
• Implement and track pixels, events and UTM parameters for accurate attribution.
• Drive traffic via paid, organic, influencer and referral channels; work towards improving conversion rate & AOV.
• Support development of landing pages for specific campaigns, offers, or product launches.

4. CRM, Retention & Community

• Plan and execute email & SMS/WhatsApp campaigns for new launches, offers, education and retention.
• Segment customers (new, repeat, high-value, lapsed) and design journeys for each.
• Track and improve metrics like repeat purchase rate, open rates, CTR and unsubscribe rates.
• Work with the team to build a community of parents (social media, groups, content series, UGC).

5. Analytics, Reporting & Strategy

• Own weekly and monthly performance reports across all channels (Meta, Google, Amazon, marketplaces, website).
• Track key metrics: Revenue, ROAS, CAC, AOV, repeat %, contribution margins (as shared), etc.
• Use data to constantly refine budget allocation across channels and campaigns.
• Present insights and clear action plans to the founders on what's working, what's not and what we should try next.

Must-Have Skills & Experience

• 36 years of experience in digital/performance marketing for a D2C, FMCG, baby/personal care or e-commerce brand/agency.
• Hands-on experience running Meta Ads and Google Ads with meaningful monthly budgets.
• Strong understanding of Amazon Ads and/or other marketplace advertising tools.
• Comfortable working with numbers Excel/Sheets, dashboards, attribution, funnel analysis.
• Experience with tools like Google Analytics / GA4, Meta Business Manager, Amazon Seller Central, basic email tools
• Basic knowledge of SEO, social media content, and landing page best practices.
• Excellent communication skills able to write clear briefs, reports and simple, parent-friendly copy where needed.

Good-to-Have (Bonus)

• Experience in baby care, beauty, personal care or health & wellness categories.
• Exposure to quick commerce marketing.
• Comfort working with design tools (Canva) to make quick edits or mock-ups.
• Prior experience managing agencies and freelancers (creative, performance, content).

What We're Looking For (Mindset)

• Owner mindset: You think like a brand owner, not just a campaign executor.
• Data-driven, yet creative: You love testing hooks, creatives and formats, but always come back to the numbers.
• Bias for action: You move fast, experiment, and don't wait for perfect.
• Love for kids & parents as consumers: You understand that we sell trust, not just products.

What We Offer

• Opportunity to build and scale a high-potential baby care brand from early stages.
• Fast decision-making, direct access to founders and a high-ownership role.
• A culture that encourages experimentation, learning and growth.
• Competitive salary