Digital Marketing Manager

Position: Digital Marketing Manager

Location: Pune

Experience: 5+ Years

Employment Type: Full-Time

Industry: Retail & E-Commerce

About NutriCo

The Nutricosmetic Company (NutriCo) is a curated global marketplace specialising in beauty, nutrition, wellness and health-led products. We work with premium, innovative brands across supplements, skincare, functional foods and wellness essentials, connecting conscious consumers with high-quality products through a seamless e-commerce experience.

We are part of The COSME Group, an expanding ecosystem of marketplaces and media platforms within beauty and wellness.

Role Overview

We are seeking an exceptional Digital Marketing Manager to lead NutriCo's digital growth and manage the day-to-day marketing team. This role is for someone strategic, insightful and commercially driven, a leader who can generate ideas, guide execution, and consistently achieve targets.

You will own NutriCo's digital marketing strategy, performance, team direction and results, ensuring all activity aligns with brand positioning and commercial objectives.

Key Responsibilities

Strategy, Leadership & Growth

Own and execute NutriCo's end-to-end digital marketing strategy.

Translate business goals into clear plans, KPIs and performance targets.

Lead, manage and develop the Digital Marketing Team, ensuring clarity of roles, priorities and output.

Foster a results-driven, ideas-led marketing culture.

Team Management & Execution

Manage junior and mid-level team members across content, performance and digital channels.

Set weekly priorities, review output, and ensure deadlines and standards are met.

Provide guidance, feedback and performance management.

Identify skill gaps and support hiring needs as the team scales.

Performance Marketing

Oversee paid channels including Meta, Google, TikTok and affiliates.

Ensure campaigns are strategically planned, tested, optimised and scaled.

Own budgets, ROAS targets and performance reporting.

Content, Brand & Organic Growth

Direct organic growth across Instagram, TikTok, email and on-site content.

Work closely with creative and content teams on campaigns, launches and storytelling.

Ensure consistent, credible and aspirational brand messaging across all channels.

CRM, Retention & Lifecycle

Lead email marketing, lifecycle flows and retention strategies.

Improve customer loyalty, repeat purchase and lifetime value.

Ensure CRM activity is data-led and commercially effective.

Insights, Reporting & Accountability

Monitor performance across all channels and team outputs.

Use insights to inform decisions, improvements and next steps.

Confidently report results, learnings and recommendations to leadership.

Cross-Functional Collaboration

Work closely with Commercial and Sales, and collaborate with other departments and the Leadership Team to support company-wide goals.

Ensure marketing activity aligns with stock, launches and operational capacity.

Act as a key marketing stakeholder within the wider business.

Required Skills & Experience (Must-Haves)

Applicants must meet all mandatory criteria listed below to be considered for this role.

Industry Experience

5+ years experience in digital marketing.

Proven experience managing and leading a marketing team.

Strong background in e-commerce and retail.

Industry experience in beauty, wellness, health or nutrition.

Demonstrated ability to own strategy and deliver commercial results.

Strong analytical thinking combined with creativity.

Technical & Professional Skills

Strong understanding of e-commerce growth funnels (acquisition conversion retention).

Proven expertise across paid media (Meta, Google, TikTok, affiliates).

Strong knowledge of SEO, CRO and on-site optimization.

Experience managing CRM, email marketing and lifecycle flows.

Confident use of analytics and reporting tools (e.g. GA4, ad platforms, dashboards).

Ability to plan, execute and optimise multi-channel campaigns.

Strong commercial acumen understands revenue, margins and ROAS.

Experience managing budgets, forecasts and performance targets.

Work Ethic & Traits

Highly proactive and self-driven and takes ownership without waiting for direction.

Insightful and ideas-led, with the ability to turn ideas into execution.

Commercially minded and results-focused.

Confident decision-maker with strong problem-solving skills.

Organised, structured and deadline-driven.

Resilient and adaptable in a fast-paced, growing business.

Strong leadership presence with the ability to motivate and guide a team.

Passion for beauty, wellness and health-led brands.

Qualifications

Degree in Marketing, Business, Communications.

Relevant digital marketing certifications are an advantage but not essential.

Equivalent practical experience will be considered in place of formal qualifications.

Preferred Experience

Experience in beauty, wellness, health, nutrition or lifestyle retail.

Background in DTC or marketplace e-commerce environments.

Experience working in a scaling or founder-led business.

Proven track record of leading and developing marketing teams.

Experience balancing brand-building and performance marketing.

Familiarity with regulated or claims-sensitive industries (supplements, wellness, health).

Who We're Looking For

Someone who:

Takes pride in accuracy and organisation.

Understands the importance of clean, reliable data.

Is willing to learn internal systems and processes.

Can handle repetitive tasks without loss of quality.

Wants to grow into a product catalogue or operations role over time.

Why Join NutriCo

Play a leadership role in a high-growth, founder led-business.

Real ownership over strategy, team and results.

Opportunity to scale the function and progression in to a Head of Marketing role.

Be part of a premium, global beauty and wellness ecosystem.

How to Apply

Please submit the following to [Confidential Information]

Your full and updated CV

A short cover letter explaining your experience and interest in a data-focused, performance-driven digital marketing role

Examples of previous work or case studies demonstrating digital growth, campaign performance, or results achieved (e.g. metrics, dashboards, links, or summaries)

Application Notice

Due to the high volume of applications we receive, only shortlisted candidates will be contacted. If you do not hear from us within 14 days, please assume your application has not been successful on this occasion.

Clean. Conscious. NutriCo