About Us
We are a fast-growing garment manufacturing and wholesale company operating in B2B and D2C markets. Our vision is to build a technology-driven retail ecosystem powered by digital marketing, automation, and AI systems.
We are looking for a technically strong Digital Marketing professional who understands both performance marketing and AI-driven systems.
Role Overview
This role requires a candidate with an Engineering background who can combine:
Digital marketing execution
AI tools & automation
Data analytics
Performance optimization
CRM & marketing workflow automation
You will be responsible for building a scalable digital growth engine using AI and data-driven decision making.
Key Responsibilities1. Performance Marketing
- Manage Meta Ads, Google Ads, YouTube Ads
- Optimize CPL, CPA, ROAS
- Create structured ad funnel strategy (Cold Warm Retargeting)
- A/B test creatives and landing pages
2. AI & Automation Implementation
- Use AI tools (ChatGPT, Midjourney, automation tools, Zapier, etc.)
- Build automated lead nurturing workflows
- Create AI-powered customer segmentation
- Implement WhatsApp automation & CRM integration
- Develop chatbot flows
3. Data & Analytics (Engineering Approach)
- Build dashboards in Google Sheets / Looker Studio
- Track CAC, LTV, Funnel Drop-offs
- Automate reporting systems
- Work with structured datasets
- Apply analytical thinking to optimize marketing ROI
4. Funnel & System Building
- Design landing pages
- Improve conversion rate
- Implement email automation sequences
- Build retargeting logic
- Create repeat customer system
5. Technical Integration
- API integrations
- Pixel setup (Meta, Google)
- Conversion tracking setup
- Event tracking optimization
- CRM + Ads sync
Required SkillsTechnical
- Engineering background (B.Tech / BE preferred)
- Strong analytical mindset
- Understanding of data structures & logic
- Experience with automation tools
- Excel / Google Sheets advanced formulas
- Basic knowledge of APIs & tracking codes
Digital Marketing
- 25 years experience in performance marketing
- Strong understanding of ad metrics
- Experience scaling ad budgets
- Funnel optimization knowledge
AI Tools Knowledge
- ChatGPT & prompt engineering
- AI content generation systems
- Workflow automation tools
- AI-based marketing systems
Preferred (Bonus)
- E-commerce experience
- Experience in retail / fashion industry
- CRM workflow building
- Marketing funnel engineering
KPIs
- Lead cost reduction %
- ROAS improvement
- Automation implementation
- Revenue growth from digital
- Lead to order conversion improvement
Compensation
Based on experience + performance incentives.
Why Join Us
- Build AI-driven marketing systems
- Work directly with founders
- Scale a high-growth retail brand
- Opportunity to lead digital transformation
