About Tentworks Interactive
Tentworks Interactive is a global indie game studio headquartered in Singapore, with offices in San Francisco and Bangalore. Our mission is to make India a global contender in the gaming industry by developing innovative and high-quality strategy games.
Our flagship title,
Becoming Pablo, is a roguelike grand strategy and tower defense game set between the 1970s and 1990s. As we expand our global presence, we are looking for a passionate and experienced Marketing Manager to lead our marketing efforts and build a thriving player community.
Job Description
We are seeking a dynamic and results-driven Marketing Manager to lead the marketing initiatives for
Becoming Pablo and strengthen the Tentworks Interactive brand worldwide. This role requires a strategic thinker with hands-on experience in game marketing, community management, and global campaign execution.
You will work closely with the CMO, third-party publishing partners, and cross-functional teams to deliver impactful marketing strategies across digital platforms, social media, PR, and industry events.
Game & Brand Marketing
- Develop and execute global marketing strategies for Becoming Pablo and future titles
- Build and enhance Tentworks Interactive's brand visibility worldwide
- Collaborate with third-party publishing and marketing partners
- Align marketing initiatives with business and revenue objectives
Community & Social Media Management
- Manage and grow Tentworks presence on Discord, Reddit, Twitter/X, LinkedIn, YouTube, and Instagram
- Own and moderate the official Discord server and Reddit account
- Foster a highly engaged global community
- Plan and execute AMAs, developer updates, and community-driven campaigns
Steam & Platform Marketing
- Optimize the Steam store page, assets, and promotional campaigns
- Drive wishlist growth and conversions
- Support Early Access and full-release marketing strategies
Influencer, PR & Communications
- Identify, engage, and manage relationships with influencers, creators, and media
- Coordinate PR initiatives, press releases, and interviews
- Support crisis communication and reputation management
Performance & Growth Marketing
- Plan and execute paid marketing campaigns across digital channels
- Monitor and optimize campaign performance using data-driven insights
- Track KPIs such as wishlists, engagement, and ROI
Events & Industry Presence
- Represent Tentworks Interactive at trade shows and gaming events in India and internationally
- Support brand activations and partnerships
Key Performance Indicators (KPIs)
- Growth in Steam wishlists within the first six months
- Sales performance post-launch
- Engagement and growth across Discord and Reddit
- Influencer reach and media coverage
- ROI from paid marketing campaigns
- Brand awareness and global visibility
Requirements
- 4-7 years of experience in marketing within the gaming industry
- Proven track record in game marketing and community management
- Hands-on experience managing Discord and Reddit communities
- Strong understanding of the global PC gaming ecosystem
- Experience with Steam platform marketing and product launches
- Expertise in social media, influencer marketing, and PR
- Experience in performance marketing and paid acquisition
- Strong analytical and data-driven decision-making skills
- Excellent communication and storytelling abilities
- Ability to collaborate with global teams and external partners
- Willingness to travel for trade shows and industry events
Preferred Qualifications
- Experience launching games on Steam or other PC platforms
- Background in indie game marketing or working with publishers
- Familiarity with tools such as Hootsuite, Sprout Social, HypeAuditor, Google Analytics, and Steamworks
- Experience with crisis management and brand communications
- Passion for strategy, tycoon, simulation, or tower defense games
Benefits
- Performance-based bonuses tied to wishlist and sales targets
- Hybrid work model (3 days in-office, 2 days remote)
- Opportunity to work on globally recognized strategy games
- International exposure and collaboration with global teams
- Travel opportunities to industry events and trade shows
- A chance to contribute to India's rise in the global gaming industry
