Job Title: Digital Marketing Manager
Location: Bangalore / Chennai
Experience Required: 5 to 8 years
Industry: Digital Marketing / Advertising / IT Services
Client Focus: USA & UK-based clients
Job Summary:
We are seeking a results-driven and strategic Digital Marketing Manager with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.
Key Responsibilities:
Client Strategy & Relationship Management
- Understand business goals of US/UK clients and create tailored digital marketing strategies.
- Act as the primary point of contact for assigned international accounts.
- Present digital marketing plans, performance reports, and insights to stakeholders regularly.
- Manage expectations and ensure high levels of client satisfaction and retention.
Campaign Planning & Execution
- Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
- Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
- Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.
Team & Project Management
- Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
- Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
- Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.
Analytics & Reporting
- Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
- Identify opportunities for campaign optimization and growth.
- Create weekly/monthly reports with insights and actionable recommendations.
Market Research & Trend Analysis
- Stay updated with the latest digital marketing trends, algorithms, and toolsespecially for the US and UK markets.
- Conduct competitor and audience research to inform campaign strategies.
Required Skills & Experience:
- 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools.
- Experience with B2B and B2C marketing models.
- Excellent project management and team leadership skills.
- Strong English communication and presentation skills.
- Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).
Preferred Qualifications:
- Bachelor's/Master's degree in Marketing, Business, Communications, or related field.
- Google Ads and Analytics Certification.
- HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
- Experience working in an agency setup with multiple concurrent projects.
