Opportunity with a Home Appliances Brand!
Role: Digital Marketing / Performance Marketing
Location: Delhi
Work Mode: WFO
Experience: 4+ Yrs
Education: MBA
CTC: Up to 20 LPA
Notice Period: Max 1 Month
About the Role:
We are looking for a performance-driven Digital Marketing Manager to lead and execute online marketing strategies. This role requires a mix of creativity, analytical thinking, and hands-on execution across digital channels to drive brand awareness, lead generation, and revenue growth.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, Amazon Ads, and SEO
- Manage and scale Amazon Advertising (Sponsored Ads, DSP) to drive marketplace visibility and sales
- Develop and execute WhatsApp marketing campaigns (broadcasts, automation, drip campaigns, customer engagement flows)
- Manage and improve SEO/SEM strategies to increase organic and paid traffic
- Oversee content marketing strategy, including blogs, landing pages, and email campaigns
- Analyze campaign performance using tools like Google Analytics, Search Console, Amazon Ads dashboard, and CRM/automation tools
- Optimize conversion funnels and improve ROI across campaigns
- Manage agency partners, freelancers, and internal teams
- Develop and manage marketing budgets, ensuring efficient allocation of spend
- Stay updated with the latest trends, tools, and technologies in digital marketing
- Collaborate with sales, product, and design teams to align marketing efforts with business goals
Key Requirements
- 4–8 years of experience in digital marketing
- Mandatory experience in the home appliances industry
- Proven experience managing Amazon Ads campaigns (Sponsored Products, Sponsored Brands, DSP)
- Experience in WhatsApp marketing tools (such as Interakt, WATI, Gupshup, or similar platforms)
- Proven track record of driving leads, conversions, and ROI
- Experience with tools like Google Ads, Meta Ads Manager, Google Analytics
- Solid understanding of SEO, SEM, email marketing, and content strategy
- Data-driven mindset with strong analytical skills
- Experience managing budgets and campaign optimization
Must-Haves:
- Home Appliances background only.
- MBA Qualified only.
- Experience in Amazon Ads Campaigns management.
- Experience in Whatsapp Marketing
