Digital Marketing Manager

Role- Digital Marketing Manager

Experience- 5 to 7 Years

Salary- upto 7.20 LPA

Job Location- Connaught Place, New Delhi

About the company- Our client, is a UK-based premium workspace provider offering serviced offices, coworking spaces, managed offices, meeting rooms and virtual office solutions in key Delhi-NCR locations. With 17+ years of experience, they serve startups to large corporates, providing flexible, fully-equipped workspaces and professional support to help businesses grow with excellent infrastructure and client-centric services.

Job Description

The role primarily focuses on managing companys online marketing activities to maximize return on investment and maintain high visibility among our target audience.

Key Responsibilities:

SEO:

• Develop and execute an organized SEO strategy.
• Perform onsite technical optimization including link building, meta-tagging, tracking, research, and analysis.
• Deliver weekly analysis reports on time.
• Stay updated with the latest internet trends and developments.
• Manage online distribution of press releases.
• Oversee agency coordination for timely production of press releases, articles, and case studies.
• Optimize site architecture, URL structures, and content for better indexing and keyword relevance.
• Monitor and measure ROI for all campaigns and organic search rankings; optimize click-through and conversion rates.
• Develop and implement link-building programs.
• Support affiliate and channel distribution deals.
• Liaise with the development team.

PPC:

• Manage all aspects of PPC campaign development, implementation, and performance.
• Handle management of PPC landing pages.
• Track and report on campaign activity.
• Conduct keyword research and create advert copy.

Social Media:

• Manage blogging and advance social media campaigns on LinkedIn, Twitter, and Facebook.
• Proactive and reactive posting to build meaningful communities.

Direct Mail:

• Support all conversion, retention, and acquisition email marketing activities.
• Lead nurturing.
• Generate databases through various online sources.
• Create email copy and visual content (HTML) and send through mass mailing platforms promptly.

Events:

• Organize client events on and off site.
• Manage invitation creation and RSVP tracking.
• Liaise with clients, colleagues, and third-party suppliers.

Candidates can mail their CVs to [Confidential Information]