Job Overview
Seeking a results-driven Digital Marketing Manager with strong expertise in performance marketing, paid campaigns, and analytics. The ideal candidate will be responsible for driving lead generation, enhancing brand visibility, and executing ROI-focused digital marketing strategies across multiple platforms.
Key Responsibilities
- Develop and execute performance marketing strategies to drive qualified leads and business growth.
- Plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, and Amazon Ads.
- Implement and manage SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings.
- Analyze campaign performance using tools like Google Analytics (GA4) and derive actionable insights.
- Conduct keyword research, competitor analysis, and market research.
- Optimize landing pages, conversion funnels, and user journeys to improve conversion rates.
- Collaborate with design, content, and development teams for campaign execution.
- Manage digital marketing budgets and ensure maximum ROI.
- Prepare and present weekly/monthly performance reports.
- Lead and mentor the digital marketing team to ensure effective execution.
Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- MBA in Marketing (preferred).
- 56 years of experience in Digital Marketing / Performance Marketing.
- Google Ads / Meta Ads certifications (preferred).
Tools & Platforms
- Google Ads
- Meta Ads Manager
- Amazon Ads
- Google Analytics (GA4)
- SEO Tools (SEMrush or similar)
- WordPress / Landing Page Builders
- Email Marketing Tools (Mailchimp or similar)
- Canva or similar design tools
