Digital Marketing Manager

Job Title: Manager/Senior Manager - Digital Marketing

Location: Bangalore

Exeperince: 5 - 8 Years

Interview Mode: face-face Interview

Role Overview:

We are looking for a hands-on Digital Marketing Technical Lead who sits at the meeting point of marketing and technology. You will run and optimise campaigns on Meta, Google, and other platforms, drive SEO and AI-search research, and build practical AI tools, including fine-tuned LLMs, for marketing and sales. You will also be a key hands-on contributor to Nambiar's in-house digital transformation.

This is a doing role: you'll build, test, and ship, not just plan.

Key Responsibilities:

Performance Marketing

Plan, execute, and optimise paid campaigns across Meta (Facebook, Instagram), Google (Search, Display, YouTube, Performance Max, Demand Gen), LinkedIn, and other relevant platforms.

Manage campaign budgets with accountability for CPL, cost per site visit, and lead quality.

Set up and maintain tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API, and offline conversion uploads from CRM.

Run structured A/B tests on creatives, audiences, landing pages, and bidding strategies.

Coordinate with agencies and property portals on execution and lead quality.

SEO, AI Search & Research:

Execute SEO across technical audits, on-page optimisation, schema markup, site speed, local SEO (Google Business Profiles for each project), and content.

Research and implement AI-search optimisation (GEO/AEO) so Nambiar appears in ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Conduct keyword, competitor, and buyer-intent research and turn findings into actionable recommendations.

AI & LLM Development:

Build and deploy AI tools for marketing and sales, such as lead-qualification chatbots, WhatsApp assistants, and content-generation workflows.

Hands-on fine-tuning of LLMs (LoRA/QLoRA, instruction tuning) on Nambiar's project data, FAQs, and brand voice, plus RAG pipelines and prompt engineering.

Evaluate model output for accuracy and brand safety, and follow data privacy requirements (DPDP Act).

In-house Digital Transformation:

Implement and integrate martech tools:

CRM (Salesforce / LeadSquared / Sell.Do or similar), marketing automation, WhatsApp Business API, and analytics dashboards.

Automate manual marketing and sales processes and help digitise customer journeys (virtual tours, online booking, customer portals).

Work closely with Sales, CRM, and IT teams to deliver digital projects.

Technical Leadership:

Act as the go-to technical expert in the marketing team and guide junior executives and agency partners.

Prepare clear performance reports and dashboards for leadership.

Key Performance Indicators:

Cost per qualified lead, lead-to-site-visit conversion, campaign ROAS, organic traffic and AI-search visibility, tracking accuracy, and successful delivery of AI and automation projects.

Required Qualifications & Skills:

Bachelor's degree in Engineering, Computer Science, Marketing, or a related field.

5–8 years of hands-on digital marketing experience, with strong expertise in Meta and Google Ads.

Solid technical SEO skills and familiarity with AI-search optimisation.

Practical experience with LLMs: fine-tuning, RAG, prompt engineering, and APIs (OpenAI, Anthropic, Google, or open-source models via Hugging Face).

Working knowledge of Python and SQL.

Strong command of GA4, GTM, Looker Studio or Power BI, and conversion tracking setups.

Experience implementing or integrating CRM and marketing automation tools. • Strong problem-solving skills and clear communication.

Preferred:

Experience in real estate or other high-ticket, long-cycle purchase categories.

Basic web development skills (HTML, CSS, JavaScript, WordPress or similar).

Certifications such as Google Ads, Meta Blueprint, or AI/ML courses.

Skills

Real Estate

Campaign Budget Management

Digital Marketing

SEO